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January 22nd, 2015
It may come as no surprise, but more than a few of us at NavigationArts are comic book nerds. One could argue that the business we are in – designing engaging user experiences – demands exactly the kind of out-of-the-box thinking that has led to the creation of some of the greatest comic book characters that have appeared throughout the history of the art form: Superman. Batman. Rick Grimes. Archie.
Ok, maybe not Archie.
January 21st, 2015
Yvonne is many things: Coder, writer, actor, Harry Potter enthusiast, web designer. On any given evening you might find her reciting lines for an upcoming community play while she snuggles with her twin ginger cats (named Fred and George, naturally). Yvonne is many things, but in every one of her pursuits she is wholeheartedly passionate.
January 15th, 2015
Conducting stakeholder interviews when designing a new user experience is essential in exposing organizational or conceptual problems within an organization. We often find that the UX and the organizational problems are intertwined and that providing a better user experience will alleviate or eliminate some of these problems. User interviews give you the opportunity to unearth more deeply rooted issues and remedy them with a thoughtful, innovative solution. Although it sounds like listening to people’s problems all day, user interviews can be a missed opportunity if you lose focus of your project goals.
January 13th, 2015
Let’s just say it. User experience is a subjective enterprise. At least, that’s a common perception among those who are unfamiliar with the ins and outs of UX design and development. However, data crunching and statistical analysis play an important role in the discovery process and serve as a major advantage when data is available. If you know what data you want to collect before the user testing starts, you will have an easier time processing that data into actionable pieces of information.
Though the data gleaned through these processes can be invaluable, clients too often dismiss the time and costs associated with collecting this data as an unnecessary “extra.” What they sometimes lack is the long term vision that will accommodate for a changing media landscape in the future.
January 8th, 2015
My eyes glaze over behind the computer screen as my shopping cart piles and piles. Even though I feel like I’m spending my life’s earnings, the best deals are going down, and I’m not about to get left behind.
It’s not surprising that online shopping is now a norm for the average American shopper. The best-known sites (Amazon, eBay) have become gigantic e-commerce dynasties that allow a shopper seemingly limitless opportunities to spend, whether it’s on new shoes, designer furniture, or all-inclusive vacations.
December 18th, 2014
As our 13th year on this earth, 2014 was a wild and wacky one at NavigationArts. We did our best work, we experienced some teen angst and tears, we welcomed a new class of exceptional consultants and said goodbye to some of our old friends. But we also had a bit of fun. Some highlights from the year:
January was a big month for Sitecore. Our practice lead, David Mead, was named a Sitecore MVP– a distinguished honor bestowed upon only 107 developers worldwide.
December 16th, 2014
This applies when you have the following:
What happens is:
December 11th, 2014
Web content is so important because it has the ability to tell a story and capture the hearts and heads of your users – which is necessary to nurture brand loyalty. However, online users are less likely than ever before to spend time reading long, textually dense pages on their computer, phone, or tablet screens. This puts an increasing amount of pressure on content creators to write for the web in a strategic and concise style. If content doesn’t engage your users it will be a struggle to keep them coming back to your site.
December 10th, 2014
Our work in digital strategy confirms a central truth in today’s world of big data: both the CMO and CIO are on the hook for turning all that data into measurable growth together. In many cases, it’s a marriage of convenience, but it’s one that CMOs and CIOs need to make work. CMOs have an unprecedented amount of customer data, from which they need to extract insights which will increase revenue and profits. The CIO has expertise in the development of IT architectures and the execution of large programs needed to create the big data backbone and generate the necessary insights.
December 4th, 2014
Sometimes, a project won’t benefit from the best ideas in the room because the people with those ideas are afraid to speak up. Why? Simple: People don’t like to have their ideas shot down. As a result, an opportunity or a keen insight may be lost forever. How do you ensure that everyone’s ideas are heard in a nurturing, nonthreatening environment?
“The Worst Idea” exercise will loosen up your group, lighten the conversation, and encourage people to think creatively without abandon. The exercise allows all ideas to be heard, considered, critiqued, and eventually turned into good, actionable concepts. Tell your team to save good or potentially-good ideas at first, and ask them instead for bad ideas. Preferably really, really bad ideas.
December 2nd, 2014
We’ve all been there: In the conference room at the end of a project, facing the dreaded question: “How did this project go so wrong?”
There are a few common responses to this. Scope creep is often cited as the culprit along with a lack of clear direction for the project in the first place. Time and time again these issues haunt all projects, often due to the pace and scale of the technology involved.
November 20th, 2014
Today, if you are not “LinkedIn,” know how to “Facebook,” or share your thoughts and ideas in a tweet, you are considered to be from the Stone Age. The social media age is alive and well, but that is nothing new. What is new is the growing rate at which employers, specifically hiring managers, are using social media sites to assist with the hiring process for their organizations. In 2013, the Society for Human Resources Management (SHRM) reported the results of a multi-year survey of its members and found that 77 percent of organizations used social media in an employment context, up from only 34 percent in 2008. Social media has become such common practice that perspective candidates are including LinkedIn, Facebook, and/or Twitter handles on their resumes. However, giving an employer access to your personal social media profiles has the potential to be a dangerous practice that could potentially cost you an interview or the position.
November 18th, 2014
November 13th, 2014
Sure, blogging drives traffic to your website, increases your SEO friendliness, and provides additional measurements for customer engagement. We all know that “content is king” and that without good content you are far less likely to reach your target audience. However, blogging can serve several personal as well as business goods that are more intangible but also highly beneficial from a wider perspective.
November 11th, 2014
As user experience designers, we do our work for a distinct group of people: users. But how do we come to understand who they are? Google Analytics will tell you their average age, where they live and what they click on, but it won’t tell you who they are as people or what drives their actions. A persona is a tool you can use to find out more about your audience, why they think the way they do, what they like and what they don’t, so you can predict and anticipate their needs more intimately on your site. So, how exactly do you successfully construct accurate personas?