NavigationArts.com

our company

Contact Us

Navigation Arts Location Map

Connect

Find out more about our consulting services. McLean. Boston. New York.

What's New

tessco rail

#Winning

NavigationArts Wins 3 Web Marketing Association Awards for our clients!

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Platinum Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis

Watch

Webinar: 8 Principles of Content Strategy & Enterprise Architecture

Search

Blog


March 26th, 2015

10 Years Later: Technology #TBT

by: Katiri Zuluaga

I recently received a Facebook invitation to my 10-year high school reunion. My initial reaction was refusal to believe that I’m getting this old followed by a mixture of stress and nostalgia. When you hit certain milestones it’s important to stop and evaluate where you are versus where you thought you were going to be. Ten years ago, Facebook itself was in its fledgling stages; since then it has gone from being available only to certain colleges and universities to a completely public platform (despite several threats from users that if X or Y happened they’d abandon it). It is still such a powerful form of communication that my former schoolmates are using it to reunite the Class of 2005. “Flip phones,” once the beacon of modern communication technology, have long been replaced by smartphones. It’s only ten years later, but the ways in which we communicate and stay in touch with one another have changed drastically in a short period of time.

Continue reading “10 Years Later: Technology #TBT”


March 25th, 2015

5 Steps to a Culture of Content Creation

by: Caroline Mullen and Caitlin Rivas

Most of us know that content is the Holy Grail of digital marketing. But few organizations are able to devote dedicated resources to creating that volume of content. Instead, content creation is a responsibility that is shared across an organization– where, frankly, it should be. Content from the horse’s mouth – aka the experts – is more interesting, more detailed, and injects an element of humanity and personality. As self-assured as we marketers are, we recognize that readers want to hear from the experts themselves.

But getting that expert-generated content is another story.

Continue reading “5 Steps to a Culture of Content Creation”


March 20th, 2015

Meet a Navartian: Brian Akpa

by: NavigationArts

Brian is a problem-solver at his core: He thrives on the push-and-pull of strategy and design, pursuing solutions where smart creativity forges masterful digital experiences. Outside of work, Brian loves to prowl the D.C. record store scene and travel to Ghana to visit his family.

Continue reading “Meet a Navartian: Brian Akpa”


March 18th, 2015

Barely There: 5 Mobile Navigation Patterns To Consider For Your App

by: Jayne Thomas

Users rarely think about a mobile app’s navigation unless it does not meet their expectations. An important part of my job is to make it easy for users to navigate to what they need without noticing how they found it. This involves creating an intuitive content hierarchy with familiar nomenclature and identifying the established navigation pattern that works best.

Continue reading “Barely There: 5 Mobile Navigation Patterns To Consider For Your A…”


March 12th, 2015

The Internet of Things: An IT Nightmare?

by: Christina Phillips

130502212037-internet-of-things-graphic-story-top

I have been looking at the Internet of Things (aka IoT) in a different light as of late. I’ve taken an interest in 2015 state-of-the-art IPv6 automobile systems and their potential to broaden our understanding of the IoT. Articles such as Dave Lewis’s Is the Internet of Things IPv6 Ready? (www.forbes.com) and Gonzalo Carrasco’s, Blackberry’s QNX: Securing the Internet of Things (www.seekingalpha.com) are great reference points for the conversation surrounding what IoT will look like as it continues to grow.

Continue reading “The Internet of Things: An IT Nightmare?”


March 11th, 2015

The Path To Better Usability Testing Results

by: Kevin Kovarcik

You sit in a room with a participant for an hour. You ask them to complete tasks for testing a new project. At the end of the session, you’re lucky if you walk away with more than a handful of useful comments. Why is it that so many participants remain virtually silent, even after being asked, repeatedly, to share their thoughts and “think out loud”?

Continue reading “The Path To Better Usability Testing Results”


March 5th, 2015

Icons: What You See is What You Think You Get

by: Natalie Lord

A recent study asked participants to look at a symbol and try to avoid thinking of both the word associated with that image, as well as how many letters that word had (for example, a subject is told to look at a frog and not think “frog” or think “4,” the number of letters in the word). Nearly 80% of people could not stop themselves from “sub-speaking” the word in their head and only 50% could stop themselves from saying the number of letters in the word. Stopping the brain from making associations in the subconscious is nearly impossible, which makes it extremely important to ensure that visual icons and representations are completely recognizable and aren’t easily confused by the user to have another meaning.

Continue reading “Icons: What You See is What You Think You Get”


March 3rd, 2015

NavigationArts 24-Hour Hackathon In Review

by: NavigationArts

This weekend marked a first in NavigationArts history. We locked our brightest minds in the office for 24 hours for the first ever NavigationArts Hackathon. The goal: Rebuild the NavigationArts website. What ensued was nothing short of incredible. In the words of Leo Mullen, our CEO:

To paint a picture for those who weren’t here or didn’t log in to the live web feed – it was a sight to behold. Think of a college all-nighter crossed with Marine boot camp, with the smartest people you’ve ever met packed into conference rooms along with queso, cookies, fruit, candy, beer, and more laptops than humans. There was more pure horsepower, ego, intellect, humor, and eccentricity pulsing at NavArts than at any time in history.

Continue reading “NavigationArts 24-Hour Hackathon In Review”


February 26th, 2015

Why Responsive Is No Longer A “Nice To Have”

by: Katiri Zuluaga

As a Project Manager I have represented clients from a wide range of professional sectors and customer bases. While I whole-heartedly believe in addressing the client’s needs first and foremost, it’s also incredibly important to keep your eye on the future and intuit what a client might need down the road. And guess what, world? The future is responsive and your success will be tied to your ability to adapt.

Continue reading “Why Responsive Is No Longer A “Nice To Have””



February 19th, 2015

Delivering UX: Wireframes vs. Prototypes

by: Tony Fugolo

tony-wireframes

The debate around what tools we should use to create and deliver our designs here at NavigationArts heats up more and more every year. On one side there is the traditional method of creating static wireframe documentation. On the other side there is the emerging and now widely adopted practice of building interactive wireframes with rapid prototyping software, such as Axure or Pidoco, that actually simulate the intended user experience (to varying degrees).

Continue reading “Delivering UX: Wireframes vs. Prototypes”


February 18th, 2015

Why Angry Tweeting May Be Deadly

by: Sam Azab

sam-angry_tweet

 

Using Twitter as an outlet to vent can be an effective way to achieve the instant gratification you feel when you blow off steam to a friend. But doing so is definitely not beneficial for anyone’s health. According to a new study conducted by researchers at the University of Pennsylvania, angry tweeting has been linked with death from cardiovascular diseases.

Continue reading “Why Angry Tweeting May Be Deadly”


February 13th, 2015

Meet a Navartian: Casey Cichowicz

by: NavigationArts

You might guess from Casey’s distinct sense of style that an artist exists behind the perfectly tailored suit and suave haircut. Casey has been playing music for as long as he can remember: From piano and violin lessons at a young age to playing for his school orchestra, his classical music major in college to his time at a New Orleans recording studio, writing and recording songs in his basement to performing at local bars, music has endured for Casey as a deeply-rooted passion throughout the years. Check out Casey’s SoundCloud profile here!

store

Continue reading “Meet a Navartian: Casey Cichowicz”


February 10th, 2015

Customizing Agile to the UX Process

by: Om Suthar and Heather Vargish

In the famous words of Shakespeare: “ To be or not to be: that is the question..”

I’m reminded of this famous quote by Shakespeare when it comes to the topic of the Agile process and how it fits (or doesn’t) into the UX process.  When it comes to Agile + UX, perhaps the question is “what makes sense to be or not to be, that is the question!”

Continue reading “Customizing Agile to the UX Process”


February 5th, 2015

4 Steps to Install Brightcove with Sitecore 7.2 and Solr

by: Ercan Polat

Problem overview

If you follow the “Administrators Guide”, installing and configuring Brightcove 1.4 on a Sitecore v7.2 instance is straightforward. However, if you configured your Sitecore instance to use Solr, then you will not be able to install Brightcove as it is. You have to make some changes in order to successfully install and configure Brightcove. In this article I will explain you step by step how to install Brightcove successfully. After you install the module you may read “Content Authors Guide”. This guide explains how to use Brightcove in you Sitecore project.

Continue reading “4 Steps to Install Brightcove with Sitecore 7.2 and Solr”


March 2015
M T W T F S S
« Feb    
 1
2345678
9101112131415
16171819202122
23242526272829
3031