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Find out more about our consulting services. McLean. Boston. New York.

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tessco rail

#Winning

NavigationArts Wins 3 Web Marketing Association Awards for our clients!

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Platinum Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

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Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

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Give content as much attention as the design, code and testing of your site.

DrupalCon 2015

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Webinar: DrupalCon Los Angeles 2015- How Drupal secured the defense sector

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Blog


July 30th, 2015

5 Examples of Faceted Search Done Right: Part Deux

by: Tony Fugolo and Lashanda Hodge

Faceted search as a technique for organizing content is still a tried and true method used in modern web design. Implementing faceted search allows companies to fully expose their offerings and website content. Due to advances in front-end technologies, there are some new techniques and experiences that have taken faceted search to the next level.

This is an updated version of a previous blog we posted on faceted search a little while back; if you’re interested in viewing those examples you can find them here.

Continue reading “5 Examples of Faceted Search Done Right: Part Deux”


July 28th, 2015

Lead the Charge: 5 Bulletproof Digital Practices for Financial Institutions

by: Caitlin Rivas and Kyle Harrington

The digital era has forced financial services to focus on customer relationships and personalized service more than ever before. The modern financial services consumer expects to interact with a brand that is personal, approachable, and useful. Today clients are far more likely to interact with a financial service provider through its online services rather than in person; as a result, financial services must better their digital presence and provide clients with all of the information and tools that they need. We’ve compiled a list of the strategies and best practices that many financial services are implementing to increase their brand equity and better their relations with customers.

Continue reading “Lead the Charge: 5 Bulletproof Digital Practices for Financial In…”


July 22nd, 2015

4 Digital Innovation Successes in Financial Services

by: Kyle Harrington and Caitlin Rivas

As regulations continue to tighten on the industry and margins remain slim, the financial sector’s saving grace comes in the form of digital innovation. Like most other sectors, financial services is experiencing the user-led revolution of brand interaction and companies that are embracing innovation are experiencing success. Those that are slow to the game, however, will shortly be left behind.

Below are 4 companies who are taking the lead in digital innovation and succeeding:

Continue reading “4 Digital Innovation Successes in Financial Services”


July 21st, 2015

Utilizing Segmentation in Digital Analytics

by: Alex Mirhadi

This blog provides a brief overview of segmentation, discusses some best practices and provides tangible examples. We’ve kept things tool agnostic so we can focus on the fundamentals.

What is segmentation?

Segmentation is a systematic process of creating meaningful subsets of the total population based on predefined Factors or Attributes. Segmentation allows marketers or the leaders in the decision chain to parse the data on a more granular level. Doing so provides a much better insight on how each of these segments is interacting with the digital asset, be it a website or an application. For the ease of reference we will only discuss segmentation in context of website performance but the underlying fundamentals are the same.

Continue reading “Utilizing Segmentation in Digital Analytics”


July 16th, 2015

Responsive Image Sizing with HTML5 and Sitecore

by: Ali Nesson and Yvonne Takane

As browsing the web with mobile devices becomes the new normal, developers are continuously evaluating how to make websites better, faster, stronger, and more mobile friendly. One area that can yield huge gains in performance is delivering the right sized image. A full-width image that looks sharp and clear on a large desktop monitor will bog down a mobile user’s bandwidth with unnecessarily large file sizes. Content providers end up providing multiple cuts of an image for desktop, tablet, and mobile in order to ensure that their layout is preserved and performance isn’t impacted. Luckily, new HTML5 elements can help developers serve the correct image size on any device, and Sitecore can provide a range of sizes with no additional effort to the content provider.

Continue reading “Responsive Image Sizing with HTML5 and Sitecore”


July 14th, 2015

Paying dividends: How Digital Equals Growth for the Finance Sector

by: Leo Mullen

Evolving consumer behavior and digital marketing are creating seismic change in the financial services marketplace. As a result, many financial service providers are finding that they need a new approach to remain competitive.

The marketplace for financial products and services has undergone profound changes since the meltdown crisis of 2007. Many firms today stress their rigorous analysis, independent thinking, and disciplined approach to money management as pathways to sustainable investment opportunities with greater long-term value for clients. But standing out in this crowded field becomes ever more difficult as the volume and intensity of outbound financial services marketing activity increases.

Continue reading “Paying dividends: How Digital Equals Growth for the Finance Secto…”


July 9th, 2015

To CMS, or not to CMS?

by: Mary-Anne Blodgett

We often guide our clients in selecting the right Content Management System (CMS) for their digital platform.  We ensure that the tool will form the right foundation to deliver an optimal user experience by assessing their system requirements, integration requirements,  and budget.

However, we occasionally come across situations in which a CMS might not be the optimal approach. I’ve personally managed a number of CMS implementations with Sitecore and Drupal but have also guided projects where a CMS was not part of the implementation plan. What I’ve learned is that there is no one-size-fits-all solution for clients.

Continue reading “To CMS, or not to CMS?”


July 7th, 2015

Digital Leads the Way in Healthcare Consolidation

by: Leo Mullen

One of the most interesting trends in the rapidly evolving healthcare market is the idea that regional and national healthcare systems are consolidating through mergers and acquisitions at a considerable rate according to Modern Healthcare’s annual survey of hospital systems. Such consolidation includes independent hospitals, specialty care providers, physician groups, clinics, and outpatient-care centers. These consolidation activities underscore the jockeying among health systems as public policy and market forces expand insurance coverage for millions of Americans, push providers to manage the health of enrolled populations and shift payment to new models that introduce greater financial risks for hospitals and doctors.

While some believe that these mergers could lead to increased healthcare costs, we see some interesting opportunities to serve patients better – starting with digital of course.

Continue reading “Digital Leads the Way in Healthcare Consolidation”



June 25th, 2015

Rethinking the ERP Experience

by: John Sutton

Most large-scale businesses have implemented or plan to implement complex Enterprise Resource Planning (ERP) systems that run their operations from major software vendors such as SAP, Oracle, and Microsoft. These systems provide the business with capabilities in financial, supply-chain management, procurement, and processes to run the day-to-day operations. However, most users of these systems only access a fraction of these capabilities; as a result, any functionality that is not used becomes a distraction from their duties.

Continue reading “Rethinking the ERP Experience”


June 23rd, 2015

4 Steps to Better Mobile Navigation

by: Kevin Kovarcik

Mobile devices are quickly becoming users’ preferred method for accessing the internet. Several recent studies have shown that since 2014 more users turn to their mobile devices over their desktops to go online.

However, many companies and organizations haven’t updated their websites to address the mobile experience– and that’s a problem. Unfortunately, many desktop experiences don’t translate over to mobile. And once a user abandons your site she is far less likely to return another time.

Continue reading “4 Steps to Better Mobile Navigation”




June 11th, 2015

Just Say No To Sliders

by: Shad Itschner

6-11-2015 11-18-39 AM

Go to nearly any website out there today, be it a blog, corporate page, or web portal, and you’re sure to find an image slider or carousel, or some form of an auto-rotating image or slide, usually with a small bit of navigation. In fact, I’m fairly surprised when I don’t find such an element on a page anymore. But evidence suggests that having a carousel can hurt your conversion rates. Notre Dame has tested both static and auto-rotating carousels on several of their sites, and found that approximately 1% of visitors[1] actually click on a carousel feature.

Yes, you read that right. 1%.

Continue reading “Just Say No To Sliders”


June 9th, 2015

The Case For Ubuntu

by: Sam Azab

sam-ubuntu

Linux.  Mention it to someone and the first thing they say is, “It’s complicated,” or “It’s for hackers,” or “It has no graphic interface,” or even “It can’t run games.”

This is where I say unto them, Oh ye of little faith.

Continue reading “The Case For Ubuntu”


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