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Find out more about our consulting services. McLean. Boston. New York.

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jwa-rail

Site Launch!

Jewish Women’s Archive shares Jewish history with enhanced user experience.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

What is UX?

Nicole Dingess

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UX should be in your digital vocabulary, but do you fully understand its significance?

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Blog



August 19th, 2014

Fight Boredom Blues with Online Learning

by: Shad Itschner

Everyone has downtime. From the firefighter at the station waiting for an emergency call to the crane operator on the job site waiting to move some heavy machinery, we’ve all had those times when there’s not much going on.

The same applies to the tech industry. From my early days as a front-line tech support for an ISP to today as a front-end developer, there have always been times when no immediate work is available. So, what do you do when your to-do list starts to dwindle?

Continue reading “Fight Boredom Blues with Online Learning”



August 12th, 2014

The Dangers of Digital Addiction

by: Sam Azab

sam_digital addicts

I celebrate my birthday every year with a “Digital Cleanup” which involves purging old emails, filtering out my contact list, and uninstalling applications and software that I no longer require on all my devices. I try to cut the fat for my own peace of mind, though I’m finding that year after year I have more and more applications and digital channels that I am tempted to keep or maintain. Smartphones make for an easy distraction and it’s tempting to get caught up in the latest digital trends.

Continue reading “The Dangers of Digital Addiction”


August 7th, 2014

Keep Calm and Test On

by: Kevin Kovarcik

Usability testing is one of the most important tools we have for validating our approach to the user experience for any given project. It can also be an exercise in extreme frustration.

Usability testing generally relies on 3 components: A prototype, a test script and a participant. The prototype might be as simple as an unadorned wireframe or as complex as a fully interactive website. The test script will have been written and prepared in accordance with the client’s needs and the moderator’s intent. These components should both be known or controllable elements. The participants, on the other hand, can be unpredictable. They come from a variety of technology and user backgrounds which can make gathering information difficult and even frustrating. What the tester might believe to be common knowledge may be new information to the participant. Profiled here are four common participant types along with advice as to best usability testing approaches.

Continue reading “Keep Calm and Test On”


August 5th, 2014

How to “Hashjack” Effectively

by: Christina Phillips

You might not know it, but you have likely observed hashjacking on the internet.  Also known as “newsjacking” or “trendjacking,” it has been aparrent on Twitter and other social media sites since the advent of the hashtag.  If you’re not familiar with the term, “hashjacking” refers to when a brand uses the popularity of a seemingly unrelated topic to promote itself. It relies upon leveraging trending hashtags to increase the popularity and visibility of one’s own content, even when that content might not be directly or even vaguely related. When used appropriately, hashjacking can be a smart, creative way to expand your digital impression; however, it is important to be aware of the potential security threats that the practice might pose for your business or personal accounts.

Continue reading “How to “Hashjack” Effectively”


July 31st, 2014

Meet a Navartian: Brent Pinkstaff

by: NavigationArts

Turns out not all computer geeks are nerdy. Meet Brent Pinkstaff, one of our Sitecore Leads. When Brent isn’t cruising on one of his vintage motorcycles, he’s tinkering with them in his garage. When he’s not restoring fifty-year-old engines and exhaust pipes, he’s participating in regional auto shows where he can show off his incredible work. And when he’s not doing any of these things, you can find him donning a Triumph t-shirt here in the office.

imageBrent cruises in his unrestored 1958 Triumph TR6, which has been his main ride for 8 years

Continue reading “Meet a Navartian: Brent Pinkstaff”


July 29th, 2014

Emphasize Deliverables For Your Clients

by: Alison Fassl

In a web development project environment, at some point, you will need to present or communicate the status, goals or intent of your project to your client. Usually, the meeting goes somewhat like this: You deliver your in-depth expertise on the subject matter, a seemingly amused audience stares and nods, and a series of related (as well as unrelated) questions follows. You are talking in your own UX or web language that is completely familiar to you, but might be completely lost on your client, who happens to be the most valuable instrument in the project process. Therefore, it is important to think about how we communicate our vision across these knowledge barriers so that the client has a firm grasp on the project in its entirety.

Continue reading “Emphasize Deliverables For Your Clients”



July 23rd, 2014

Integrating External Data via Custom APIs

by: Chris Gentile

The need for system integrations on the web is continually expanding among organizations. Whether it is customer relationship management, email campaign management, or social media, organizations are integrating various data sources with their internet and intranet applications to form enterprise systems.

These integrations are typically coupled using an Application Programming Interface or API. An API, which is often programmed using web services for these types of integrations, allows indirect access to the desired system by exposing specific data required by the calling application. Some third party systems come pre-installed with web services while others might have database queries to support web service operations and require the web services themselves to be custom made by the user.

Continue reading “Integrating External Data via Custom APIs”


July 17th, 2014

Meet a Navartian: Matt White

by: NavigationArts

Throwback Thursday much? Today we feature Matt White, one of our Senior Information Architects who happens to have a long-standing rockstar career outside of the office. We were able to dig up some old photographs- one from his first band’s album cover in 1992, the other from a popular gig that involved robin-egg-blue suits from crooner Bobby Darin’s band- for your enjoyment.

matt boat with arrow

Continue reading “Meet a Navartian: Matt White”


July 16th, 2014

Maintaining Servers: Nurse or Kill?

by: Bill Koplitz

Are your servers cattle or pets? Two years ago Randy Bias used the metaphor in a presentation entitled “Architecture for Open and Scalable Clouds.” In the not too distant past, people set up server farms with names of characters from various pop culture favorites, like The Simpons, Star Wars, and Game of Thrones. If one of these servers- say, Joffrey- gets sick, the IT team rushes to his aid and tries to save him. They put cold towels on his head to lower the temperature of his CPU which has been pegged at 100 percent.  The server is considered to be a “pet;” therefore, you do your best to try to fix and save it.

Continue reading “Maintaining Servers: Nurse or Kill?”


July 10th, 2014

Meet a Navartian: Katiri Zuluaga

by: NavigationArts

The age-old question- who are Navartians? (Read: NavArt-ians). We come together from a diverse set of cultural backgrounds to form an exceptional crew of talented, nerdy game-changers. Navartians’ resumes reveal why we constantly shatter convention: we are anything but normal (in a good way). Meet Katiri, our comic-book-loving, world-conquering, ping-pong-dominating visionary.

katiri-mountains

Continue reading “Meet a Navartian: Katiri Zuluaga”


July 8th, 2014

#WorkingMillennials

by: Justin Roth

Selfish. Entitled. Lazy. That’s how many employers understand the career-entering generation, otherwise known as “millennials.” They’re the young adults ready to disrupt the workplace with their idealism and thwart productivity with their “generation me” attitude. The New York Times recently reflected on the entering workforce, citing many of the concerns that older generations hold against their younger counterparts:

Continue reading “#WorkingMillennials”


July 1st, 2014

How UX Designers Can Help Shape Mobile API

by: Thai Lam

As user experience designers, we bridge the gap between technical platforms and human interaction. Oftentimes, we are at the mercy of the systems we design for. This is why tight collaboration with developers is so important, as it helps us understand both the data that the API is expecting as well as the data that it returns. We can often help shape those back-end interactions for a better user experience.

Continue reading “How UX Designers Can Help Shape Mobile API”


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