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July 30th, 2015
Faceted search as a technique for organizing content is still a tried and true method used in modern web design. Implementing faceted search allows companies to fully expose their offerings and website content. Due to advances in front-end technologies, there are some new techniques and experiences that have taken faceted search to the next level.
This is an updated version of a previous blog we posted on faceted search a little while back; if you’re interested in viewing those examples you can find them here.
July 28th, 2015
The digital era has forced financial services to focus on customer relationships and personalized service more than ever before. The modern financial services consumer expects to interact with a brand that is personal, approachable, and useful. Today clients are far more likely to interact with a financial service provider through its online services rather than in person; as a result, financial services must better their digital presence and provide clients with all of the information and tools that they need. We’ve compiled a list of the strategies and best practices that many financial services are implementing to increase their brand equity and better their relations with customers.
July 22nd, 2015
As regulations continue to tighten on the industry and margins remain slim, the financial sector’s saving grace comes in the form of digital innovation. Like most other sectors, financial services is experiencing the user-led revolution of brand interaction and companies that are embracing innovation are experiencing success. Those that are slow to the game, however, will shortly be left behind.
Below are 4 companies who are taking the lead in digital innovation and succeeding:
July 21st, 2015
This blog provides a brief overview of segmentation, discusses some best practices and provides tangible examples. We’ve kept things tool agnostic so we can focus on the fundamentals.
Segmentation is a systematic process of creating meaningful subsets of the total population based on predefined Factors or Attributes. Segmentation allows marketers or the leaders in the decision chain to parse the data on a more granular level. Doing so provides a much better insight on how each of these segments is interacting with the digital asset, be it a website or an application. For the ease of reference we will only discuss segmentation in context of website performance but the underlying fundamentals are the same.
July 16th, 2015
As browsing the web with mobile devices becomes the new normal, developers are continuously evaluating how to make websites better, faster, stronger, and more mobile friendly. One area that can yield huge gains in performance is delivering the right sized image. A full-width image that looks sharp and clear on a large desktop monitor will bog down a mobile user’s bandwidth with unnecessarily large file sizes. Content providers end up providing multiple cuts of an image for desktop, tablet, and mobile in order to ensure that their layout is preserved and performance isn’t impacted. Luckily, new HTML5 elements can help developers serve the correct image size on any device, and Sitecore can provide a range of sizes with no additional effort to the content provider.
July 14th, 2015
Evolving consumer behavior and digital marketing are creating seismic change in the financial services marketplace. As a result, many financial service providers are finding that they need a new approach to remain competitive.
The marketplace for financial products and services has undergone profound changes since the meltdown crisis of 2007. Many firms today stress their rigorous analysis, independent thinking, and disciplined approach to money management as pathways to sustainable investment opportunities with greater long-term value for clients. But standing out in this crowded field becomes ever more difficult as the volume and intensity of outbound financial services marketing activity increases.
July 9th, 2015
We often guide our clients in selecting the right Content Management System (CMS) for their digital platform. We ensure that the tool will form the right foundation to deliver an optimal user experience by assessing their system requirements, integration requirements, and budget.
However, we occasionally come across situations in which a CMS might not be the optimal approach. I’ve personally managed a number of CMS implementations with Sitecore and Drupal but have also guided projects where a CMS was not part of the implementation plan. What I’ve learned is that there is no one-size-fits-all solution for clients.
July 7th, 2015
One of the most interesting trends in the rapidly evolving healthcare market is the idea that regional and national healthcare systems are consolidating through mergers and acquisitions at a considerable rate according to Modern Healthcare’s annual survey of hospital systems. Such consolidation includes independent hospitals, specialty care providers, physician groups, clinics, and outpatient-care centers. These consolidation activities underscore the jockeying among health systems as public policy and market forces expand insurance coverage for millions of Americans, push providers to manage the health of enrolled populations and shift payment to new models that introduce greater financial risks for hospitals and doctors.
While some believe that these mergers could lead to increased healthcare costs, we see some interesting opportunities to serve patients better – starting with digital of course.
June 29th, 2015
This blog post explains an approach to adding commands to the Experience Editor, enhancing the Content Author experience, for the Sitecore ASP.NET Web Content Management System (CMS) and Experience Platform (XP).
June 25th, 2015
Most large-scale businesses have implemented or plan to implement complex Enterprise Resource Planning (ERP) systems that run their operations from major software vendors such as SAP, Oracle, and Microsoft. These systems provide the business with capabilities in financial, supply-chain management, procurement, and processes to run the day-to-day operations. However, most users of these systems only access a fraction of these capabilities; as a result, any functionality that is not used becomes a distraction from their duties.
June 23rd, 2015
Mobile devices are quickly becoming users’ preferred method for accessing the internet. Several recent studies have shown that since 2014 more users turn to their mobile devices over their desktops to go online.
However, many companies and organizations haven’t updated their websites to address the mobile experience– and that’s a problem. Unfortunately, many desktop experiences don’t translate over to mobile. And once a user abandons your site she is far less likely to return another time.
June 18th, 2015
Within the Source property of a Multilist with Search field, if you add a Sitecore query to the ‘StartSearchLocation’, the Sitecore query will be escaped with Unicode characters. This causes an issue when the query is executed to retrieve the Sitecore item, as it does not understand the new characters.
June 16th, 2015
In the increasingly competitive healthcare market, providers must work harder to differentiate themselves and to attract and keep their patient base. The web continues to expand its role in a patient’s relationship with healthcare organizations, creating opportunities to get ahead of the curve in healthcare marketing.
June 11th, 2015
Go to nearly any website out there today, be it a blog, corporate page, or web portal, and you’re sure to find an image slider or carousel, or some form of an auto-rotating image or slide, usually with a small bit of navigation. In fact, I’m fairly surprised when I don’t find such an element on a page anymore. But evidence suggests that having a carousel can hurt your conversion rates. Notre Dame has tested both static and auto-rotating carousels on several of their sites, and found that approximately 1% of visitors actually click on a carousel feature.
Yes, you read that right. 1%.
June 9th, 2015
Linux. Mention it to someone and the first thing they say is, “It’s complicated,” or “It’s for hackers,” or “It has no graphic interface,” or even “It can’t run games.”
This is where I say unto them, Oh ye of little faith.