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March 26th, 2015
I recently received a Facebook invitation to my 10-year high school reunion. My initial reaction was refusal to believe that I’m getting this old followed by a mixture of stress and nostalgia. When you hit certain milestones it’s important to stop and evaluate where you are versus where you thought you were going to be. Ten years ago, Facebook itself was in its fledgling stages; since then it has gone from being available only to certain colleges and universities to a completely public platform (despite several threats from users that if X or Y happened they’d abandon it). It is still such a powerful form of communication that my former schoolmates are using it to reunite the Class of 2005. “Flip phones,” once the beacon of modern communication technology, have long been replaced by smartphones. It’s only ten years later, but the ways in which we communicate and stay in touch with one another have changed drastically in a short period of time.
March 25th, 2015
Most of us know that content is the Holy Grail of digital marketing. But few organizations are able to devote dedicated resources to creating that volume of content. Instead, content creation is a responsibility that is shared across an organization– where, frankly, it should be. Content from the horse’s mouth – aka the experts – is more interesting, more detailed, and injects an element of humanity and personality. As self-assured as we marketers are, we recognize that readers want to hear from the experts themselves.
But getting that expert-generated content is another story.
March 20th, 2015
Brian is a problem-solver at his core: He thrives on the push-and-pull of strategy and design, pursuing solutions where smart creativity forges masterful digital experiences. Outside of work, Brian loves to prowl the D.C. record store scene and travel to Ghana to visit his family.
March 18th, 2015
Users rarely think about a mobile app’s navigation unless it does not meet their expectations. An important part of my job is to make it easy for users to navigate to what they need without noticing how they found it. This involves creating an intuitive content hierarchy with familiar nomenclature and identifying the established navigation pattern that works best.
March 12th, 2015
I have been looking at the Internet of Things (aka IoT) in a different light as of late. I’ve taken an interest in 2015 state-of-the-art IPv6 automobile systems and their potential to broaden our understanding of the IoT. Articles such as Dave Lewis’s Is the Internet of Things IPv6 Ready? (www.forbes.com) and Gonzalo Carrasco’s, Blackberry’s QNX: Securing the Internet of Things (www.seekingalpha.com) are great reference points for the conversation surrounding what IoT will look like as it continues to grow.
March 11th, 2015
You sit in a room with a participant for an hour. You ask them to complete tasks for testing a new project. At the end of the session, you’re lucky if you walk away with more than a handful of useful comments. Why is it that so many participants remain virtually silent, even after being asked, repeatedly, to share their thoughts and “think out loud”?
March 5th, 2015
A recent study asked participants to look at a symbol and try to avoid thinking of both the word associated with that image, as well as how many letters that word had (for example, a subject is told to look at a frog and not think “frog” or think “4,” the number of letters in the word). Nearly 80% of people could not stop themselves from “sub-speaking” the word in their head and only 50% could stop themselves from saying the number of letters in the word. Stopping the brain from making associations in the subconscious is nearly impossible, which makes it extremely important to ensure that visual icons and representations are completely recognizable and aren’t easily confused by the user to have another meaning.
March 3rd, 2015
This weekend marked a first in NavigationArts history. We locked our brightest minds in the office for 24 hours for the first ever NavigationArts Hackathon. The goal: Rebuild the NavigationArts website. What ensued was nothing short of incredible. In the words of Leo Mullen, our CEO:
To paint a picture for those who weren’t here or didn’t log in to the live web feed – it was a sight to behold. Think of a college all-nighter crossed with Marine boot camp, with the smartest people you’ve ever met packed into conference rooms along with queso, cookies, fruit, candy, beer, and more laptops than humans. There was more pure horsepower, ego, intellect, humor, and eccentricity pulsing at NavArts than at any time in history.
February 26th, 2015
As a Project Manager I have represented clients from a wide range of professional sectors and customer bases. While I whole-heartedly believe in addressing the client’s needs first and foremost, it’s also incredibly important to keep your eye on the future and intuit what a client might need down the road. And guess what, world? The future is responsive and your success will be tied to your ability to adapt.
February 23rd, 2015
Nerd alert: In honor of World IA Day 2015’s theme of “Architecting Happiness,” we rounded up some of our expert Information Architects to tell us what app, website, or digital interface makes their everyday lives more awesome.
February 19th, 2015
The debate around what tools we should use to create and deliver our designs here at NavigationArts heats up more and more every year. On one side there is the traditional method of creating static wireframe documentation. On the other side there is the emerging and now widely adopted practice of building interactive wireframes with rapid prototyping software, such as Axure or Pidoco, that actually simulate the intended user experience (to varying degrees).
February 18th, 2015
Using Twitter as an outlet to vent can be an effective way to achieve the instant gratification you feel when you blow off steam to a friend. But doing so is definitely not beneficial for anyone’s health. According to a new study conducted by researchers at the University of Pennsylvania, angry tweeting has been linked with death from cardiovascular diseases.
February 13th, 2015
You might guess from Casey’s distinct sense of style that an artist exists behind the perfectly tailored suit and suave haircut. Casey has been playing music for as long as he can remember: From piano and violin lessons at a young age to playing for his school orchestra, his classical music major in college to his time at a New Orleans recording studio, writing and recording songs in his basement to performing at local bars, music has endured for Casey as a deeply-rooted passion throughout the years. Check out Casey’s SoundCloud profile here!
February 10th, 2015
In the famous words of Shakespeare: “ To be or not to be: that is the question..”
I’m reminded of this famous quote by Shakespeare when it comes to the topic of the Agile process and how it fits (or doesn’t) into the UX process. When it comes to Agile + UX, perhaps the question is “what makes sense to be or not to be, that is the question!”
February 5th, 2015
If you follow the “Administrators Guide”, installing and configuring Brightcove 1.4 on a Sitecore v7.2 instance is straightforward. However, if you configured your Sitecore instance to use Solr, then you will not be able to install Brightcove as it is. You have to make some changes in order to successfully install and configure Brightcove. In this article I will explain you step by step how to install Brightcove successfully. After you install the module you may read “Content Authors Guide”. This guide explains how to use Brightcove in you Sitecore project.