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Find out more about our consulting services. McLean. Boston. New York.

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#Winning

NavigationArts Wins 3 Web Marketing Association Awards for our clients!

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

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Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis

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Webinar: 8 Principles of Content Strategy & Enterprise Architecture

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Blog


November 20th, 2014

Social Media: Out of Sight, Out of Mind During The Recruiting Process

by: Justin Roth

Today, if you are not “LinkedIn,” know how to “Facebook,” or share your thoughts and ideas in a tweet, you are considered to be from the Stone Age. The social media age is alive and well, but that is nothing new. What is new is the growing rate at which employers, specifically hiring managers, are using social media sites to assist with the hiring process for their organizations. In 2013, the Society for Human Resources Management (SHRM) reported the results of a multi-year survey of its members and found that 77 percent of organizations used social media in an employment context, up from only 34 percent in 2008. Social media has become such common practice that perspective candidates are including LinkedIn, Facebook, and/or Twitter handles on their resumes. However, giving an employer access to your personal social media profiles has the potential to be a dangerous practice that could potentially cost you an interview or the position.

Social-media-Before-Interview-Large

Continue reading “Social Media: Out of Sight, Out of Mind During The Recruiting Pro…”


November 18th, 2014

As Illustrated by Twitter: 2014 NationJS Conference Recap

by: Corina McDonald and Brian Akpa

Last week, Brian and I attended NationJS, “two incredible days of JavaScript”, presented here in our nation’s capital. Well, Silver Spring, but I assume that’s why it’s called NationJS.

The conference started with a half-day workshop on Node.js, run by the local instance of NodeSchool mentors. The next day and a half were tightly packed with a one-track schedule of 30 minute talks on everything from the practical (Theory and Practice of Functional Reactive Javascript) to the inspirational (Dazzling Data Depiction with D3.JS) to the theoretical (Machine Learning with Node.js) to the philosophical (Stop Using Express Already).

Continue reading “As Illustrated by Twitter: 2014 NationJS Conference Recap”


November 13th, 2014

Why Blogging Matters

by: Caitlin Rivas

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Sure, blogging drives traffic to your website, increases your SEO friendliness, and provides additional measurements for customer engagement. We all know that “content is king” and that without good content you are far less likely to reach your target audience. However, blogging can serve several personal as well as business goods that are more intangible but also highly beneficial from a wider perspective.

Continue reading “Why Blogging Matters”


November 11th, 2014

Personas, Please

by: Natalie Lord

As user experience designers, we do our work for a distinct group of people: users. But how do we come to understand who they are? Google Analytics will tell you their average age, where they live and what they click on, but it won’t tell you who they are as people or what drives their actions. A persona is a tool you can use to find out more about your audience, why they think the way they do, what they like and what they don’t, so you can predict and anticipate their needs more intimately on your site. So, how exactly do you successfully construct accurate personas?

Continue reading “Personas, Please”


November 6th, 2014

Anticipate Your Web Redesign with Enterprise Architecture Improvements

by: Jon Riekse

Inevitably, website redesigns often initiate significant rework of internal IT systems. This is a common pattern I’ve noticed throughout 15 years of working on website redesigns across many platforms. New website features, new integrations, and enhanced business processes all come into play with a large-scale redesign. But what I’ve seen in recent years is that internal systems that deliver capabilities to and from a website can remain unchanged during a significant web redesign—but only when architected “correctly.” In order to figure out which systems those are, and what exactly “correctly” means, I have to go back a few years….

Continue reading “Anticipate Your Web Redesign with Enterprise Architecture Improve…”


November 4th, 2014

If You Build It, Will They Come?

by: Amanda Lopez

Remember the voice in the movie Field of Dreams, urging Kevin Costner’s character to plow under his cornfield to build a baseball diamond? “If you build it, they will come.” It seems an entire digital industry is working on that same faith these days, especially in Wearables and the Internet of Things (IoT).

Many folks (myself included) have claimed Wearables + IoT to be the technology wave of the future. I believe it will disrupt many existing technologies, devices, and learned behaviors. In actuality, no one knows how long will it take the planet to adopt Google glass, talking wrist watches, and arm-band motion sensors– if ever. Information overload seems to be biggest problem we face these days with all the new stuff being introduced.

Continue reading “If You Build It, Will They Come?”



October 29th, 2014

The Future of Social Communication

by: Sam Azab

These days there is virtually no excuse for failing to stay on top of current events, emails or texts. While this interconnectedness allows us to keep in touch with one another, it has encouraged an addiction to instant technological gratification. We feel as though we are entitled to unlimited information as we please, and this notion is seeping into our everyday social interactions.

Continue reading “The Future of Social Communication”


October 23rd, 2014

Beyond Scope, Schedule and Budget: Expanding Your Project Roles

by: Casey Cichowicz

Project managers work with a variety of clients on a broad range of projects – as a result, a PM needs to wear a lot of hats. In the UX and web development arena, this can mean working with  subject matter experts of all kinds: information architects, designers, developers and other technical gurus. As a PM, it’s important to understand what these individuals are responsible for, but you don’t necessarily have to be an expert in any of these disciplines – your primary responsibility is to manage scope, schedule and budget, and the relationship with your client, of course. That is your area of expertise, and it requires its own unique skill set.

Continue reading “Beyond Scope, Schedule and Budget: Expanding Your Project Roles”


October 21st, 2014

Thinking Outside of the Box with Amazon Web Services

by: Christina Phillips

Effective network design and implementation sometimes demands that you think outside of the box.  This is especially true when designing in virtual hosting environments such as Amazon Web Services (AWS). It is easy to get overwhelmed by the capabilities at one’s disposal, as well as the complications of tying the various components together through synergy.

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Continue reading “Thinking Outside of the Box with Amazon Web Services”


October 16th, 2014

Stop Leaving Your Users Behind

by: Matt Chamberlin

When planning a user experience improvement project, most companies adapt well to looking at their product or service from their user’s perspective, which of course drives and motivates the approach needed for success. Once the interviews, insights, data, etc. are uncovered, again most companies are able to understand the problems their users endure and are on board with improving their digital assets to meet these needs.

However, problems often arise once the improvement train leaves the station. That’s when “user-perspective” is thrown from the platform—people forget how important it is to the final product.

Continue reading “Stop Leaving Your Users Behind”


October 14th, 2014

Prioritize by “Packing” Your Site

by: Katiri Zuluaga

When you are preparing to go away for a business trip or a vacation, how do you pack? Do you take the whole house with you, or do you just pick a handful of things and shove them into a bag? Personally, I am a meticulous packer: I start with a large pile of everything I want to bring and carefully whittle it down to what I actually need. Regardless of your packing style, the act of packing forces you to determine what items are essential and what items are superfluous in a prioritized manner.

The same is true when you build a new website or install a new CMS. You shouldn’t bring everything with you, but you do need to prioritize and determine what’s most important. Not everything needs to happen right away, since you can augment the site as time goes by. It’s important to ask “What do we need our new site to do and what do we need to get it there?”

Continue reading “Prioritize by “Packing” Your Site”



October 8th, 2014

Quick Fix for Sitecore Keep Alive Malfunction

by: Purnima Mandava

The purpose of Keep Alive is to maintain the ASP.NET worker process as active by regularly requesting an ASP.NET page.

When and how Keep Alive malfunctions

There are usually many scheduled tasks and agents running in Sitecore. Sometimes you might see your logs writing:

Shutdown message: HostingEnvironment initiated shutdown

with no logs following the message.

Continue reading “Quick Fix for Sitecore Keep Alive Malfunction”


October 2nd, 2014

Digital Cues via Gestural Skeuomorphs

by: Om Suthar

Hand gestures have become a vital form of communication in our daily lives with the emergence of the digital touch interface. The traditional model of influence—in which buttons are physical inputs, operated by the hand to maneuver a digital object—imposes analog controls with limited capabilities.

These days, digital objects are influencing our analog controls. Skeuomorphic digital objects found commonly on smartphones and tablets interfaces are now operated by taps, pinches and swipes.

analog_picture

Continue reading “Digital Cues via Gestural Skeuomorphs”


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