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March 5th, 2015
A recent study asked participants to look at a symbol and try to avoid thinking of both the word associated with that image, as well as how many letters that word had (for example, a subject is told to look at a frog and not think “frog” or think “4,” the number of letters in the word). Nearly 80% of people could not stop themselves from “sub-speaking” the word in their head and only 50% could stop themselves from saying the number of letters in the word. Stopping the brain from making associations in the subconscious is nearly impossible, which makes it extremely important to ensure that visual icons and representations are completely recognizable and aren’t easily confused by the user to have another meaning.
March 3rd, 2015
This weekend marked a first in NavigationArts history. We locked our brightest minds in the office for 24 hours for the first ever NavigationArts Hackathon. The goal: Rebuild the NavigationArts website. What ensued was nothing short of incredible. In the words of Leo Mullen, our CEO:
To paint a picture for those who weren’t here or didn’t log in to the live web feed – it was a sight to behold. Think of a college all-nighter crossed with Marine boot camp, with the smartest people you’ve ever met packed into conference rooms along with queso, cookies, fruit, candy, beer, and more laptops than humans. There was more pure horsepower, ego, intellect, humor, and eccentricity pulsing at NavArts than at any time in history.
February 26th, 2015
As a Project Manager I have represented clients from a wide range of professional sectors and customer bases. While I whole-heartedly believe in addressing the client’s needs first and foremost, it’s also incredibly important to keep your eye on the future and intuit what a client might need down the road. And guess what, world? The future is responsive and your success will be tied to your ability to adapt.
February 23rd, 2015
Nerd alert: In honor of World IA Day 2015’s theme of “Architecting Happiness,” we rounded up some of our expert Information Architects to tell us what app, website, or digital interface makes their everyday lives more awesome.
February 19th, 2015
The debate around what tools we should use to create and deliver our designs here at NavigationArts heats up more and more every year. On one side there is the traditional method of creating static wireframe documentation. On the other side there is the emerging and now widely adopted practice of building interactive wireframes with rapid prototyping software, such as Axure or Pidoco, that actually simulate the intended user experience (to varying degrees).
February 18th, 2015
Using Twitter as an outlet to vent can be an effective way to achieve the instant gratification you feel when you blow off steam to a friend. But doing so is definitely not beneficial for anyone’s health. According to a new study conducted by researchers at the University of Pennsylvania, angry tweeting has been linked with death from cardiovascular diseases.
February 13th, 2015
You might guess from Casey’s distinct sense of style that an artist exists behind the perfectly tailored suit and suave haircut. Casey has been playing music for as long as he can remember: From piano and violin lessons at a young age to playing for his school orchestra, his classical music major in college to his time at a New Orleans recording studio, writing and recording songs in his basement to performing at local bars, music has endured for Casey as a deeply-rooted passion throughout the years. Check out Casey’s SoundCloud profile here!
February 10th, 2015
In the famous words of Shakespeare: “ To be or not to be: that is the question..”
I’m reminded of this famous quote by Shakespeare when it comes to the topic of the Agile process and how it fits (or doesn’t) into the UX process. When it comes to Agile + UX, perhaps the question is “what makes sense to be or not to be, that is the question!”
February 5th, 2015
If you follow the “Administrators Guide”, installing and configuring Brightcove 1.4 on a Sitecore v7.2 instance is straightforward. However, if you configured your Sitecore instance to use Solr, then you will not be able to install Brightcove as it is. You have to make some changes in order to successfully install and configure Brightcove. In this article I will explain you step by step how to install Brightcove successfully. After you install the module you may read “Content Authors Guide”. This guide explains how to use Brightcove in you Sitecore project.
February 4th, 2015
When it comes to choosing an approach for your next mobile app, three obvious options come to mind. But there’s a fourth you may want to consider. I’ll explain the pros and cons of each and describe some of the things to consider before going down one of these paths.
January 29th, 2015
The proliferation of data analytics tools has given businesses an incredible amount of information about their customers. With access to such a vast array of user information, it is critical that companies have a well-constructed analytics strategy that focuses on KPIs. The complexity of these tools necessitates that the team managing them follows specific steps to ensure that organizational decisions made on the data are thoughtful and accurate.
January 27th, 2015
Website redesigns can be large and very expensive undertakings, so it is no surprise why many companies are loath to update their sites. However, a website is a company’s flagship digital presence – whether it drives ecommerce sales, educates the public on information or services, or connects members of a community – so in order to remain relevant and effective, a site must continue to evolve.
But how do you know when it is time to redesign a site? When do you recognize that a site has become a dinosaur? Here is a list of seven symptoms that indicate when the time to redesign has come:
January 22nd, 2015
It may come as no surprise, but more than a few of us at NavigationArts are comic book nerds. One could argue that the business we are in – designing engaging user experiences – demands exactly the kind of out-of-the-box thinking that has led to the creation of some of the greatest comic book characters that have appeared throughout the history of the art form: Superman. Batman. Rick Grimes. Archie.
Ok, maybe not Archie.
January 21st, 2015
Yvonne is many things: Coder, writer, actor, Harry Potter enthusiast, web designer. On any given evening you might find her reciting lines for an upcoming community play while she snuggles with her twin ginger cats (named Fred and George, naturally). Yvonne is many things, but in every one of her pursuits she is wholeheartedly passionate.
January 15th, 2015
Conducting stakeholder interviews when designing a new user experience is essential in exposing organizational or conceptual problems within an organization. We often find that the UX and the organizational problems are intertwined and that providing a better user experience will alleviate or eliminate some of these problems. User interviews give you the opportunity to unearth more deeply rooted issues and remedy them with a thoughtful, innovative solution. Although it sounds like listening to people’s problems all day, user interviews can be a missed opportunity if you lose focus of your project goals.