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August 28th, 2014
Jane is the quintessential millennial: She travels frequently, adores Harry Potter, Instagrams the weird foods that she loves to try, and brings her rescue dog Annie to the office whenever she can. But she’s also a wickedly creative artist who loves not only web design but also print illustration, motion design, and even package construction. When she’s not doodling on notepads at the office, you might find her dressed in full costume at the midnight screening of the latest Marvel movie premiere– her outfits are just as creative as her personality.
August 26th, 2014
Oftentimes, businesses find that the structure and organization of their digital content is hindering them from reaching their goals. When site structures are messy, unclear, or inconsistent, it’s difficult to encourage the customer to engage with online content. As an Information Architect and user experience expert, I always seek to provide the best experience for consumers. One way to create a great user experience is to provide users with the right information at the right time which typically can be accomplished through personalization.
August 21st, 2014
Sitecore’s Symposium is held once every 2 years. The symposium brings together several practitioners and interested groups to learn from Sitecore and from each other. This year, the North American conference takes place in Las Vegas while the European conference will be held a week later in Barcelona.
August 19th, 2014
Everyone has downtime. From the firefighter at the station waiting for an emergency call to the crane operator on the job site waiting to move some heavy machinery, we’ve all had those times when there’s not much going on.
The same applies to the tech industry. From my early days as a front-line tech support for an ISP to today as a front-end developer, there have always been times when no immediate work is available. So, what do you do when your to-do list starts to dwindle?
August 14th, 2014
The promise of advanced HTML5 elements has been a constant game of hurry up and wait. After attending An Event Apart DC, and watching Chris Coyier’s breakneck but awesome “SVG is for Everybody” presentation, it was pretty clear to me that the time is now (if not yesterday) for implementing SVG assets in current web projects.
August 12th, 2014
I celebrate my birthday every year with a “Digital Cleanup” which involves purging old emails, filtering out my contact list, and uninstalling applications and software that I no longer require on all my devices. I try to cut the fat for my own peace of mind, though I’m finding that year after year I have more and more applications and digital channels that I am tempted to keep or maintain. Smartphones make for an easy distraction and it’s tempting to get caught up in the latest digital trends.
August 7th, 2014
Usability testing is one of the most important tools we have for validating our approach to the user experience for any given project. It can also be an exercise in extreme frustration.
Usability testing generally relies on 3 components: A prototype, a test script and a participant. The prototype might be as simple as an unadorned wireframe or as complex as a fully interactive website. The test script will have been written and prepared in accordance with the client’s needs and the moderator’s intent. These components should both be known or controllable elements. The participants, on the other hand, can be unpredictable. They come from a variety of technology and user backgrounds which can make gathering information difficult and even frustrating. What the tester might believe to be common knowledge may be new information to the participant. Profiled here are four common participant types along with advice as to best usability testing approaches.
August 5th, 2014
You might not know it, but you have likely observed hashjacking on the internet. Also known as “newsjacking” or “trendjacking,” it has been aparrent on Twitter and other social media sites since the advent of the hashtag. If you’re not familiar with the term, “hashjacking” refers to when a brand uses the popularity of a seemingly unrelated topic to promote itself. It relies upon leveraging trending hashtags to increase the popularity and visibility of one’s own content, even when that content might not be directly or even vaguely related. When used appropriately, hashjacking can be a smart, creative way to expand your digital impression; however, it is important to be aware of the potential security threats that the practice might pose for your business or personal accounts.
July 31st, 2014
Turns out not all computer geeks are nerdy. Meet Brent Pinkstaff, one of our Sitecore Leads. When Brent isn’t cruising on one of his vintage motorcycles, he’s tinkering with them in his garage. When he’s not restoring fifty-year-old engines and exhaust pipes, he’s participating in regional auto shows where he can show off his incredible work. And when he’s not doing any of these things, you can find him donning a Triumph t-shirt here in the office.
July 29th, 2014
In a web development project environment, at some point, you will need to present or communicate the status, goals or intent of your project to your client. Usually, the meeting goes somewhat like this: You deliver your in-depth expertise on the subject matter, a seemingly amused audience stares and nods, and a series of related (as well as unrelated) questions follows. You are talking in your own UX or web language that is completely familiar to you, but might be completely lost on your client, who happens to be the most valuable instrument in the project process. Therefore, it is important to think about how we communicate our vision across these knowledge barriers so that the client has a firm grasp on the project in its entirety.
July 24th, 2014
Nothing says summer like barbeque, dogs, cold drinks and facepaint. The theme for this year’s summer party was “Camp NavArts.” We were so lucky to have all of our Navartians together with their lovely families (and pets)!
July 23rd, 2014
The need for system integrations on the web is continually expanding among organizations. Whether it is customer relationship management, email campaign management, or social media, organizations are integrating various data sources with their internet and intranet applications to form enterprise systems.
These integrations are typically coupled using an Application Programming Interface or API. An API, which is often programmed using web services for these types of integrations, allows indirect access to the desired system by exposing specific data required by the calling application. Some third party systems come pre-installed with web services while others might have database queries to support web service operations and require the web services themselves to be custom made by the user.
July 17th, 2014
Throwback Thursday much? Today we feature Matt White, one of our Senior Information Architects who happens to have a long-standing rockstar career outside of the office. We were able to dig up some old photographs- one from his first band’s album cover in 1992, the other from a popular gig that involved robin-egg-blue suits from crooner Bobby Darin’s band- for your enjoyment.
July 16th, 2014
Are your servers cattle or pets? Two years ago Randy Bias used the metaphor in a presentation entitled “Architecture for Open and Scalable Clouds.” In the not too distant past, people set up server farms with names of characters from various pop culture favorites, like The Simpons, Star Wars, and Game of Thrones. If one of these servers- say, Joffrey- gets sick, the IT team rushes to his aid and tries to save him. They put cold towels on his head to lower the temperature of his CPU which has been pegged at 100 percent. The server is considered to be a “pet;” therefore, you do your best to try to fix and save it.
July 10th, 2014
The age-old question- who are Navartians? (Read: NavArt-ians). We come together from a diverse set of cultural backgrounds to form an exceptional crew of talented, nerdy game-changers. Navartians’ resumes reveal why we constantly shatter convention: we are anything but normal (in a good way). Meet Katiri, our comic-book-loving, world-conquering, ping-pong-dominating visionary.