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September 18th, 2014
At NavigationArts, we often say that your web presence should be leading your organization’s vision, not catching up. For a large organization, a replatforming and rearchitecting exercise is an opportunity for change, in a positive way. This post was inspired by my colleague’s webinar, 8 Principles of Content Strategy and Enterprise Architecture.
September 17th, 2014
Another successful Drupalcamp Philadelphia took place this past Friday, September 12 at the Pennsylvania Convention Center. NavigationArts showed our support as a Gold Sponsor and hosted a booth to talk Drupal with fellow attendees.
September 11th, 2014
Even business analysts know how to have a little fun. Meet Ignatius– known to friends and colleagues as “Iggy”– our resident adventure-sports-daredevil. Iggy will do anything that is strenuous and challenging, including but not limited to: running marathons, biking long distances to get roadside BBQ, backpacking in frigid temperatures, and pulling stunts on his wakeboard.
September 9th, 2014
Minimalism is design stripped down to its essential elements. It’s about taking things away until nothing else can be removed without interfering with the purpose of the design.
Minimalism has been a popular website design style for years. It has so many benefits: Minimalist sites load quickly, use fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors.
September 4th, 2014
Summer might be over, but at least we have something to show for it. From Amsterdam to Puerto Rico to everywhere in between, Navartians ventured to the corners of the world with friends and family for adventure and/or relaxation. Enjoy some favorite snapshots from our team’s summer vacations.
September 3rd, 2014
Typography is an important consideration when it comes to designing a website, as your font is your brand as much as your company logo and images. It should convey the personality of your brand and bolster the visuals of a site. With a little digging, you can often find free fonts that are unique and visually interesting. This list includes ten of my favorite fonts that are free for commercial and online use as well as their download links.
August 28th, 2014
Jane is the quintessential millennial: She travels frequently, adores Harry Potter, Instagrams the weird foods that she loves to try, and brings her rescue dog Annie to the office whenever she can. But she’s also a wickedly creative artist who loves not only web design but also print illustration, motion design, and even package construction. When she’s not doodling on notepads at the office, you might find her dressed in full costume at the midnight screening of the latest Marvel movie premiere– her outfits are just as creative as her personality.
August 26th, 2014
Oftentimes, businesses find that the structure and organization of their digital content is hindering them from reaching their goals. When site structures are messy, unclear, or inconsistent, it’s difficult to encourage the customer to engage with online content. As an Information Architect and user experience expert, I always seek to provide the best experience for consumers. One way to create a great user experience is to provide users with the right information at the right time which typically can be accomplished through personalization.
August 21st, 2014
Sitecore’s Symposium is held once every 2 years. The symposium brings together several practitioners and interested groups to learn from Sitecore and from each other. This year, the North American conference takes place in Las Vegas while the European conference will be held a week later in Barcelona.
August 19th, 2014
Everyone has downtime. From the firefighter at the station waiting for an emergency call to the crane operator on the job site waiting to move some heavy machinery, we’ve all had those times when there’s not much going on.
The same applies to the tech industry. From my early days as a front-line tech support for an ISP to today as a front-end developer, there have always been times when no immediate work is available. So, what do you do when your to-do list starts to dwindle?
August 14th, 2014
The promise of advanced HTML5 elements has been a constant game of hurry up and wait. After attending An Event Apart DC, and watching Chris Coyier’s breakneck but awesome “SVG is for Everybody” presentation, it was pretty clear to me that the time is now (if not yesterday) for implementing SVG assets in current web projects.
August 12th, 2014
I celebrate my birthday every year with a “Digital Cleanup” which involves purging old emails, filtering out my contact list, and uninstalling applications and software that I no longer require on all my devices. I try to cut the fat for my own peace of mind, though I’m finding that year after year I have more and more applications and digital channels that I am tempted to keep or maintain. Smartphones make for an easy distraction and it’s tempting to get caught up in the latest digital trends.
August 7th, 2014
Usability testing is one of the most important tools we have for validating our approach to the user experience for any given project. It can also be an exercise in extreme frustration.
Usability testing generally relies on 3 components: A prototype, a test script and a participant. The prototype might be as simple as an unadorned wireframe or as complex as a fully interactive website. The test script will have been written and prepared in accordance with the client’s needs and the moderator’s intent. These components should both be known or controllable elements. The participants, on the other hand, can be unpredictable. They come from a variety of technology and user backgrounds which can make gathering information difficult and even frustrating. What the tester might believe to be common knowledge may be new information to the participant. Profiled here are four common participant types along with advice as to best usability testing approaches.
August 5th, 2014
You might not know it, but you have likely observed hashjacking on the internet. Also known as “newsjacking” or “trendjacking,” it has been aparrent on Twitter and other social media sites since the advent of the hashtag. If you’re not familiar with the term, “hashjacking” refers to when a brand uses the popularity of a seemingly unrelated topic to promote itself. It relies upon leveraging trending hashtags to increase the popularity and visibility of one’s own content, even when that content might not be directly or even vaguely related. When used appropriately, hashjacking can be a smart, creative way to expand your digital impression; however, it is important to be aware of the potential security threats that the practice might pose for your business or personal accounts.
July 31st, 2014
Turns out not all computer geeks are nerdy. Meet Brent Pinkstaff, one of our Sitecore Leads. When Brent isn’t cruising on one of his vintage motorcycles, he’s tinkering with them in his garage. When he’s not restoring fifty-year-old engines and exhaust pipes, he’s participating in regional auto shows where he can show off his incredible work. And when he’s not doing any of these things, you can find him donning a Triumph t-shirt here in the office.