ROI from your Mobile Content Deployment: Seven Factors
February 1st, 2007
The “mobile Web,” or more appropriately any Web site as viewed on a small screen, is a frequent topic of conversation with our clients. Fueled in part by device consolidation and increasing mobile Web speeds, U.S. mobile Web usage is at twenty percent of mobile users 1 and climbing, particularly among younger consumers. Content providers, grasping the potential of a mobile audience, are understandably eager to disseminate their text, images, and interactive and multimedia content to this emerging market (more…)
Douglas Brashear
