Strategy Tips for Presidential Campaign Web sites
June 1st, 2007
Since the late 1990s, political campaign Web sites have lagged behind entertainment, eCommerce, and other Web uses, particularly in the areas of usability and interaction. Indeed, until only a few years ago, campaign Web sites were in a stage of Web site infancy—the electronic brochure. They featured text addressing platform issues, touted accomplishments, and perhaps included a donation process and chat and forum technology. Of marginal importance in a candidate’s strategy for victory, campaign Web sites were not expected to craft a strong image, build a support base, or raise funds.
John Sutton
