Blog

October 1st, 2007

Insight Article

Arthur C. Clarke isn’t credited with creating the first search engine; that honor goes to a student at McGill University during the infancy of the Internet. Clarke, however, certainly had a handle on what we’re still looking for in his HAL 9000 creation—perhaps the most famous example of artificial intelligence of its era. If you’ll pardon the quick trip back in movie history, HAL 9000 was the spaceship Discovery’s paranoid central computer that attempted to kill the crew in the movie classic 2001: A Space Odyssey.

(more…)

Dustin Collis

October 1st, 2007

Insight Article

Seven common mistakes of corporate Web sites

Considering how important the Web is to most businesses, and how much time, effort, and money most companies spend on their Web channel, it is amazing that so many corporate Web sites serve their sponsoring organizations so poorly. The Internet has been an important tool for business communication for almost a decade, and many corporate Web sites are on their fourth or fifth incarnation, yet most fail to deliver measurable business results. Here now, in no particular order, are the seven common mistakes made by corporate Web sites:

(more…)

Justin Borntraeger