Blog

January 1st, 2008

Insight Article

Wikis, blogs, comments, questions, reviews, and discussions are threaded throughout the Web, and not just on the usual suspects dedicated to community building and networking. This growth of collaboration and participation is typically included in definitions of "Web 2.0" and is the reason why Time magazine declared you, the user, the person of the year in 2006. It is not surprising that executives and web teams everywhere are now wondering: do I need user-generated content on my site?

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Cindy Blue