Understanding the Customer Experience with User Research
May 1st, 2008
The customer experience encompasses what a person experiences on and off of your Web site. As experts in user experience design, we focus all our attention on the Web site to make sure the user’s experience on the site is the best it can be. Remember that the user’s experience with your company doesn’t start the moment they land on your home page and end once they leave your site. It begins with advertising, word of mouth recommendations, or an email campaign announcing an upcoming sale. Nonetheless, a Web site attracts and aggregates many different types of users and serves as an excellent platform for measuring and researching not only how they experience your site, but your brand overall.
Toral Contractor
