Web Site Personalization
January 1st, 2009
Web site personalization provides customers with information that is relevant to their specific needs, making their online experience more efficient and ultimately more satisfying. Once Web site personalization hits its golden age, the next generation of Technoratis may look back at today’s web technology in the same way we look back at the now archaic sites of Web 1.0. Despite the lack of fundamental information architecture, Web sites were built. This was before user experience design was even a consideration, and well before any thought of personalizing the web was technologically feasible. Just getting a web presence online in those days was an accomplishment.
David Alexander
