Blog
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Boomers and Technology
January 5th, 2010
You probably never thought your 60-year-old mother would help shape technological trends in the next decade. You would be surprised. Microsoft and AARP recently did research on how the baby boom generation is influencing the future of technology and how technology companies should focus more on designing for this generation to expand their reach. Hint: baby boomers adopt new technologies more than a lot of people realize, just in a more selective way compared to younger groups.
Cathy Lu
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Tags: Business Decisions, User Research
