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Find out more about our consulting services. McLean. Boston. New York.

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Site Launch!

Jewish Women’s Archive shares Jewish history with enhanced user experience.

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Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

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Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

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NavArts brings proven process and UX skills to the popular open-source platform.

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Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

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Cutting-edge design to revolutionize the world of user experience.

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Content Guide

content migration whitepaper

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Give content as much attention as the design, code and testing of your site.

What is UX?

Nicole Dingess

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UX should be in your digital vocabulary, but do you fully understand its significance?

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Blog Category: User Experience


June 10th, 2014

Comparative Analysis 101

by: Natalie Lord

Competitive Analysis, comparing a company or product to other similar companies within an industry, is a standard practice during a Discovery phase. It’s important to understand what the business and user landscapes look like, any existing user expectations, and to benefit from the success and failure of existing solutions.

Continue reading “Comparative Analysis 101”


June 3rd, 2014

The Art of Paper Prototyping

by: Heather Vargish

One session in particular at this year’s MoDev conference in McLean, Virginia stood out to me: the mini workshop “Turn Ideas to Artifacts with Paper Prototyping,” led by Behnaz Babazadeh.

Paper prototyping, or sketching rather, is nothing ground breaking or new, but I for one feel like I’ve lost the art of pencil and paper in my current visual design and UX work, so this session really appealed to me.

Continue reading “The Art of Paper Prototyping”


May 28th, 2014

Lean Usability Testing Methods

by: Tony Fugolo

In my previous blog, Three Myths of Usability Testing, I mentioned that one common myth is that usability takes a lot of time, resources and effort. That couldn’t be farther from the truth, as I tend to use low fidelity techniques in my job all the time. Here I’ve outlined a few ways that only require, pen, paper, and maybe some scissors. And those of you who are all digital, all the time, I’ve also offered some suggestions on programs to use that mimic the analog versions.

Continue reading “Lean Usability Testing Methods”



May 13th, 2014

The Ultimate User Experience Starts With Personalization

by: John Judge

Amazon.com is responsible not only for making digital personalization a mainstream concept, but for doing it so well that it is no longer a privilege, but an expectation.  As such a widely used eCommerce giant, their “People also purchased…” capability is coveted by everyone from start-ups to market leaders.

Amazon’s approach to personalization started simple– they made it easy to understand, and to the user it didn’t seem to overly intrusive or “creepy”. That traditional presentation of recommendations still exists, however it’s quite clear that the model has evolved and the logic has been refined over the years. Amazon has an incredible amount of data in years of purchase history, and they’ve made no secret of putting that data to work.  They have been the golden example of how to do personalization for as long as I can remember.

Continue reading “The Ultimate User Experience Starts With Personalization”



March 27th, 2014

Tips to Ensure Your Site is Tablet Friendly

by: Matthew White

The rapid adoption of tablet and similar touch screen devices means that we can no longer merely focus on desktop monitors as the sole means for website display. Towards this end, I suggest taking a “tablet first” approach to website design. This is the idea that websites should function and display accurately on a tablet device as well as on a traditional desktop monitor. This approach includes the following:

Continue reading “Tips to Ensure Your Site is Tablet Friendly”


March 11th, 2014

Adopting Lean Startup Principles and Methodology

by: John Sutton

Far too often, we see good projects fail because a business demands feature-rich perfection out of their initial product launches, and at the same time demands the product be released on some arbitrary launch date. More often than we would like, the features required by users do not align to what the business perceives as features users actually want. If the customer doesn’t want it, then why build it? To support a marketing manager’s notion that they intrinsically know what their customers want? Organizations manifest this type of behavior quite often, if only subconsciously.

Continue reading “Adopting Lean Startup Principles and Methodology”


March 4th, 2014

Building Amazing Enterprise Software

by: Chad Van Lier

Technological shifts causing massive disruption in enterprise software have dominated the press.  Much like the VHS cassette, the PC is fading into history.  Cloud storage has put unlimited computing power in the hands of everyone at very low costs with software-as-a-service now a reliable alternative to on-premises software.  And the proliferation of mobile devices is leading the business users to supplement enterprise software with their own cloud-based services. 

Continue reading “Building Amazing Enterprise Software”



February 25th, 2014

Three Myths of Usability Testing

by: Tony Fugolo

Usability testing is arguably the most important part of the user experience design process. For those unfamiliar with the term “usability testing,” it refers to a number of methods that can be used to evaluate an interface by observing a user’s interactions. These observations are critical because we learn directly from the user what we can do to improve the design of the interface to better meet the user’s needs.

Continue reading “Three Myths of Usability Testing”



February 19th, 2014

UX and Agile: Can They Work Together?

by: Lashanda Hodge

I recently worked on a project to transform a paper based system into a user-friendly case management database.  It was my first experience in a project that truly practiced agile, as the development team was using an agile development methodology called Scrum.  The project team was collocated; there were fixed sprints and fixed iteration lengths, a sprint backlog, daily stand ups, 5 whys, iteration planning and tons of other agile activities and practices.

Continue reading “UX and Agile: Can They Work Together?”


February 13th, 2014

Toyota’s Improved Build and Price UI

by: Thai Lam

The very first car I bought back in 1997 was a Toyota Camry Le, which was purchased right off the lot. There were not build and price car websites back then as I can recall, but over the past year the ability for a potential car buyer to select their vehicle, choose their model, and customize their options has proliferated to all car websites (both auto and motorcycle). The forest green Toyota Camry Le lasted me about 13 years before I got rid of it and that level of reliability has always impressed me. Over the past 2 years as I’ve been looking for another car to replace not just that Camry but also my current 2003 Nissan 350z, I’ve trolled all the brand sites to shop and build out my possible future transport.

Continue reading “Toyota’s Improved Build and Price UI”



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