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A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

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Exciting and memorable visual experiences guide users through digital channels.

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Give content as much attention as the design, code and testing of your site.

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Blog Category: User Experience


October 16th, 2014

Stop Leaving Your Users Behind

by: Matt Chamberlin

When planning a user experience improvement project, most companies adapt well to looking at their product or service from their user’s perspective, which of course drives and motivates the approach needed for success. Once the interviews, insights, data, etc. are uncovered, again most companies are able to understand the problems their users endure and are on board with improving their digital assets to meet these needs.

However, problems often arise once the improvement train leaves the station. That’s when “user-perspective” is thrown from the platform—people forget how important it is to the final product.

Continue reading “Stop Leaving Your Users Behind”


October 1st, 2014

Lean Critique: Mind Your Manners

by: Natalie Lord

Lean UX breeds an environment of team collaboration where designers should constantly iterate their work, externalize it, fail and go back to the drawing board. With this sort of group centric approach, ux-ers have to be able to talk about their own work and about others in a way that leads to the best possible solution. It may sound easy, but egos, personal politics and frustrations can lead a team down an unruly path if opinions aren’t shared in a constructive way. One person ends up getting railroaded by someone who makes arbitrary, micro-managed decisions and ultimately does nothing for their personal growth as a designer.

Here are a few ways to go about critiquing others’ work.

Continue reading “Lean Critique: Mind Your Manners”


September 23rd, 2014

The UX Revolution

by: Sam Azab

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UX can do a lot of good for the world.

Unlike User Interface (UI), which emphasizes efficient and streamlined human-machine interactions, User Experience (UX) considers emotions and perceptions when a user comes across a site. Behaviors, attitudes, and affective manners are important considerations in studying a site’s user experience; efficient user interface is only one dimension of the whole. Context rests at the core of UX and informs how we might design a site according to particular user knowledge, capabilities, behaviors, and even psychological responses.

Continue reading “The UX Revolution”


June 10th, 2014

Comparative Analysis 101

by: Natalie Lord

Competitive Analysis, comparing a company or product to other similar companies within an industry, is a standard practice during a Discovery phase. It’s important to understand what the business and user landscapes look like, any existing user expectations, and to benefit from the success and failure of existing solutions.

Continue reading “Comparative Analysis 101”


June 3rd, 2014

The Art of Paper Prototyping

by: Heather Vargish

One session in particular at this year’s MoDev conference in McLean, Virginia stood out to me: the mini workshop “Turn Ideas to Artifacts with Paper Prototyping,” led by Behnaz Babazadeh.

Paper prototyping, or sketching rather, is nothing ground breaking or new, but I for one feel like I’ve lost the art of pencil and paper in my current visual design and UX work, so this session really appealed to me.

Continue reading “The Art of Paper Prototyping”


May 28th, 2014

Lean Usability Testing Methods

by: Tony Fugolo

In my previous blog, Three Myths of Usability Testing, I mentioned that one common myth is that usability takes a lot of time, resources and effort. That couldn’t be farther from the truth, as I tend to use low fidelity techniques in my job all the time. Here I’ve outlined a few ways that only require, pen, paper, and maybe some scissors. And those of you who are all digital, all the time, I’ve also offered some suggestions on programs to use that mimic the analog versions.

Continue reading “Lean Usability Testing Methods”



May 13th, 2014

The Ultimate User Experience Starts With Personalization

by: John Judge

Amazon.com is responsible not only for making digital personalization a mainstream concept, but for doing it so well that it is no longer a privilege, but an expectation.  As such a widely used eCommerce giant, their “People also purchased…” capability is coveted by everyone from start-ups to market leaders.

Amazon’s approach to personalization started simple– they made it easy to understand, and to the user it didn’t seem to overly intrusive or “creepy”. That traditional presentation of recommendations still exists, however it’s quite clear that the model has evolved and the logic has been refined over the years. Amazon has an incredible amount of data in years of purchase history, and they’ve made no secret of putting that data to work.  They have been the golden example of how to do personalization for as long as I can remember.

Continue reading “The Ultimate User Experience Starts With Personalization”



March 27th, 2014

Tips to Ensure Your Site is Tablet Friendly

by: Matthew White

The rapid adoption of tablet and similar touch screen devices means that we can no longer merely focus on desktop monitors as the sole means for website display. Towards this end, I suggest taking a “tablet first” approach to website design. This is the idea that websites should function and display accurately on a tablet device as well as on a traditional desktop monitor. This approach includes the following:

Continue reading “Tips to Ensure Your Site is Tablet Friendly”


March 11th, 2014

Adopting Lean Startup Principles and Methodology

by: John Sutton

Far too often, we see good projects fail because a business demands feature-rich perfection out of their initial product launches, and at the same time demands the product be released on some arbitrary launch date. More often than we would like, the features required by users do not align to what the business perceives as features users actually want. If the customer doesn’t want it, then why build it? To support a marketing manager’s notion that they intrinsically know what their customers want? Organizations manifest this type of behavior quite often, if only subconsciously.

Continue reading “Adopting Lean Startup Principles and Methodology”


March 4th, 2014

Building Amazing Enterprise Software

by: Chad Van Lier

Technological shifts causing massive disruption in enterprise software have dominated the press.  Much like the VHS cassette, the PC is fading into history.  Cloud storage has put unlimited computing power in the hands of everyone at very low costs with software-as-a-service now a reliable alternative to on-premises software.  And the proliferation of mobile devices is leading the business users to supplement enterprise software with their own cloud-based services. 

Continue reading “Building Amazing Enterprise Software”



February 25th, 2014

Three Myths of Usability Testing

by: Tony Fugolo

Usability testing is arguably the most important part of the user experience design process. For those unfamiliar with the term “usability testing,” it refers to a number of methods that can be used to evaluate an interface by observing a user’s interactions. These observations are critical because we learn directly from the user what we can do to improve the design of the interface to better meet the user’s needs.

Continue reading “Three Myths of Usability Testing”



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