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November 20th, 2013
Each morning, but particularly on Mondays, I’m treated to a host of mobile-related news goodness courtesy of the many websites and news outlets that track the mobile industry. While browsing this week’s roundup from Mobile Marketer, I found some interesting coverage of a Mercedes Benz executive who really gets the benefits of responsive design. Though I might question his use of the term “personalization” (what he’s talking about is screen “optimization,” with “personalization” meaning something very different to the UX world), it is refreshing to see a car company executive embracing multi-screen technology and understanding the benefits of adaptive, responsive experiences.
November 19th, 2013
Having a responsive site makes for a better user experience by allowing users to find what they need easily and quickly on any device. A responsive site is even preferable to a mobile version since search engines give preference to responsive sites in ranking, they minimize the chance for duplicate content within your web presence, and still allow you to keep all of the important information on your primary website.
November 12th, 2013
We’ve all benefited greatly from the gifts of agile development. This movement has turned conventional IT thinking upside down and accelerated the deployment of MVPs (minimum viable products) into the consumer marketplace in record time frames. Likewise we’ve enjoyed even more speed to market from the proliferation of LUX (lean user experience) that has all but replaced the ponderous crawl of sequential deliverables with lightweight, modular experience sprints.
November 5th, 2013
With media focused on the failed launch of Healthcare.gov, the finger-pointing seems to be directed at the software quality engineers for not doing a good enough job of testing the website prior to Go-Live. In theory, that would seem to be a logical deduction. From a Quality Assurance perspective, I would argue that one needs to look at the much larger picture of why this project failed.
October 29th, 2013
My colleague Natalie Lord wrote a blog, Digital Hoarding, about organizations who need to eliminate content waste from their sites in order to make them more successful. It inspired me to think about how we tackle large amounts of content; a coping mechanism for overwhelming amounts of information if you will. Expanding upon Natalie’s Hoarders analogy, we at NavigationArts act as the therapists– uncovering the underlying causes of digital hoarding, but more importantly paving a pathway to reform and ultimately achieve success.
October 24th, 2013
You’ve probably seen staggering stats about the growing number of students taking some or all of their classes online. The focus is often on MORE – more students and more accessibility. What I find interesting, however, is to focus on BETTER education using the same tools and technology. With the vast array of digital tools available to us and an ever deepening understanding of how humans learn, why is our education system still primarily a “stand and deliver” method?
October 15th, 2013
Imagine the show Hoarders on A&E, where stubborn and compulsive home owners cling to useless and seemingly meaningless articles; parting with the 1988 McDonalds happy meal toy of Milli Vanilli’s porcelain faces is all so overwhelming. The same holds true for web owners, who refuse to pick and choose what’s important to them because they are overwhelmed with their ownership of obscene amounts of information.
October 10th, 2013
At NavArts we’re big fans of the templates and tools created by Keynotopia, and had a lot to say about their recent infographic regarding the daily challenges faced by Designers, Entrepreneurs and Product Managers:
October 2nd, 2013
As our CEO Leo Mullen is fond of saying: “The era of the website redesign is over.” What this means is that websites must continually evolve and they can no longer be effective if they are launched and then left alone until they are “re-launched” five years down the road.
August 27th, 2013
It’s hard to believe that it has only been 18 years since B2C e-commerce exploded into the mainstream with the launch of Amazon and eBay. The first surge of e-commerce homesteading, of course, produced a bubble that fairly quickly swelled and, eventually, burst. But many of the merchants left standing in the wake of the dot-bomb retrenched and rebuilt, enjoying a relatively calm decade or so during which they incrementally improved and built up substantial, loyal customer bases.
August 21st, 2013
Implementing a faceted classification system can greatly improve your users’ efficiency when searching content. It assigns information into multiple dimensions, which allows visitors to access the content they find relevant in multiple ways as opposed to forcing users to drill down a rigid, hierarchical path. And conveniently, web browsers are familiar search tools for navigating information along multiple dimensions, making faceted classification naturally suited for the web.
August 14th, 2013
My colleagues Tony Fugolo and Matt Chamberlin recently blogged about the best Fresh Examples of Faceted Search on the web. One of those example was a real estate client, Mid-America Apartment Communities. In real estate, as in many other industries, search primarily drives the user experience and dictates how content is organized. Lets take a closer look at best practices around Faceted Search.
August 7th, 2013
Recently, I conducted an informal poll of NavArts staff members in the lunch room (when they were simply trying to make sandwiches) to find out what UX-related issues were currently bugging them. Since my colleagues and I, collectively, have worked with hundreds of clients to solve web problems big and small, this little bit of “rapid crowdsourcing” enabled me to pinpoint those things that keep coming up again and again in our work. Following is a summary of these evergreen UX issues, some of which should definitely be in our collective rear-view mirrors by now,
August 1st, 2013
When we meet with clients and prospective clients, we invariably are asked about search engine optimization and marketing (SEO, SEM). Although discussed frequently, I’m always surprised that key points are missing from the conversation.
July 23rd, 2013
Faceted search or faceted navigation is a common technique for organizing content because it easily allows users to narrow and refine search results. As users and technology have become more sophisticated, some organizations are really taking faceted search to the next level.