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November 19th, 2013
Having a responsive site makes for a better user experience by allowing users to find what they need easily and quickly on any device. A responsive site is even preferable to a mobile version since search engines give preference to responsive sites in ranking, they minimize the chance for duplicate content within your web presence, and still allow you to keep all of the important information on your primary website.
November 7th, 2013
As another year draws to a close, I always begin to think about the trends I hope to see in the coming year. Aside from fantasies like waterproof shatterproof iPhones, I also have hopes for our work and our clients. One of the (possibly wishful thinking) changes I expect to see in 2014 is that of more organizations taking advantage of a centralized digital architecture.
Why should I care about something that sounds so lame? Well the fact of the matter is that as a consulting organization we are immersed in digital all day long. We know what happens when companies think too small. But on the flip side, we also see what happens when it all goes right. So today, I want to look at how and why companies can be successful when thinking big with an enterprise digital architecture.
September 26th, 2013
The news world has arguably taken one of the hardest hits from the digital revolution, seeing print publications eclipsed without a clear means to monetize digital channels. For many other industries, technology and digital innovation have amplified their preexisting businesses or they have been able to use digital as a tool to catapult themselves ahead of the pack.
September 17th, 2013
Connecting information can unlock unimaginable potential. This usually requires connecting different systems and data that vary in complexity. Sitecore‘s Content Management System (CMS) is a favorite at NavigationArts in part because of its user friendly interface. It also facilitates integration with business-critical 3rd party systems, providing a distinct competitive advantage for our clients.
A critically important integration is that between a CMS and a Customer Relationship Management (CRM) tool. The most valuable aspect of a recent client project involved connecting user data with online behavior in real-time by integrating Sitecore with Salesforce CRM and the ExactTarget email platform (which is now owned by Salesforce).
July 10th, 2013
When considering a search solution for a Sitecore project, some good options are Lucene and Solr. Lucene is what Sitecore uses under the hood to power the CMS and Solr is the open source industry standard. Another open source option is ElasticSearch, which I have had the opportunity to work with over the past several months.
July 9th, 2013
Salesforce is a hugely popular Customer Relationship Management (CRM) software that is beneficial for marketers, as it allows users to track sales, client and customer relationships to expand and manage their business operations. We recently had to integrate Sitecore with Salesforce for one of our clients, and I wanted to share some suggestions and things to look out for when merging the two:
June 18th, 2013
Many health care organizations face a daunting web challenge: they need to provide a web presence that meets the needs of a diverse audience group while still helping to facilitate exceptional clinical care, advocacy, education and research.
June 11th, 2013
I had the pleasure of hearing the keynote speech at DrupalCon by Dries Buytaert with a demo focusing on highlighting major features in Drupal 8. Here is a quick summary of what’s coming in the latest version:
June 6th, 2013
Let’s talk about Drupal. So, what is Drupal? Drupal is the powerful, evolving, functionality rich, open-source (code can be copied, modified and shared) content management system (CMS). Now that I’ve used the word Drupal more than enough, let’s jump right in to the benefits of adopting Drupal as your go-to CMS platform.
May 7th, 2013
For many of our clients, designing and launching a new intranet is one of the most exciting opportunities to change how their organization communicates and collaborates. While public facing websites are for customers, intranets are the chance to make their jobs easier and more productive.
April 9th, 2013
Sitecore is a Web Content Management System (CMS) and Digital Marketing System (DMS) that we use here at NavigationArts. I work with Sitecore everyday so I wanted to post something primarily for those of you who do not, to give you a quick listing of its top merits from my perspective.
April 2nd, 2013
So you’re a marketing executive and you recognize that your organization is at the point where a new Content Management System is needed. The selection process itself is much like anything in life, there is a lot of prep work to be done before you can actually get to the “good stuff,” like the actual evaluation and implementation.
March 26th, 2013
Drupal is a robust and flexible content platform that makes it an obvious choice for education facilities when considering a redesign. Drupal is built to handle a large number of users with different permissions, support collaboration and organize large amounts of content with ease.
February 12th, 2013
When you invest capital and resources in selecting your next generation Content Management System (CMS), you aren’t just buying software — you’re also buying the company that comes with it. You should look hard at key factors about the corporate or community backing of the system you’re considering to get a more complete picture of how well a CMS platform will work for you.
November 6th, 2012
You’ve spent months on a web user experience (UX) strategy with user research, business requirements, best practices, competitive analysis, usability testing and whatever else you’ve got in your toolbox. Based on the business needs you also helped select a Content Management System (CMS): Adobe CQ5. But how can you ensure the web strategy remains intact once the site is live and evolving through daily content entry?