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January 27th, 2015
Website redesigns can be large and very expensive undertakings, so it is no surprise why many companies are loath to update their sites. However, a website is a company’s flagship digital presence – whether it drives ecommerce sales, educates the public on information or services, or connects members of a community – so in order to remain relevant and effective, a site must continue to evolve.
But how do you know when it is time to redesign a site? When do you recognize that a site has become a dinosaur? Here is a list of seven symptoms that indicate when the time to redesign has come:
December 11th, 2014
Web content is so important because it has the ability to tell a story and capture the hearts and heads of your users – which is necessary to nurture brand loyalty. However, online users are less likely than ever before to spend time reading long, textually dense pages on their computer, phone, or tablet screens. This puts an increasing amount of pressure on content creators to write for the web in a strategic and concise style. If content doesn’t engage your users it will be a struggle to keep them coming back to your site.
September 18th, 2014
At NavigationArts, we often say that your web presence should be leading your organization’s vision, not catching up. For a large organization, a replatforming and rearchitecting exercise is an opportunity for change, in a positive way. This post was inspired by my colleague’s webinar, 8 Principles of Content Strategy and Enterprise Architecture.
September 17th, 2014
Another successful Drupalcamp Philadelphia took place this past Friday, September 12 at the Pennsylvania Convention Center. NavigationArts showed our support as a Gold Sponsor and hosted a booth to talk Drupal with fellow attendees.
June 17th, 2014
As technology change accelerates and user adoption rates soar, there’s enormous pressure to rethink content and the teams who create it.
April 22nd, 2014
As Drupal 8 edges ever-nearer to release, excitement continues to grow among site owners and developers alike about many of the new features it will bring. The improvements to user experience alone – including in-place editing and many of the other sleek interface enhancements pioneered in Spark – warrant real enthusiasm as they will go a long way toward rectifying some long-standing frustrations and inconsistencies with the content authoring experience in Drupal. As compelling as these and other related enhancements are, the advances made on the back end are where things really begin to get interesting.
April 8th, 2014
The Adobe Experience Manager (“AEM,” previously called “CQ5”) group here at NavArts recently did a project for a client that required us to render content from Alfresco‘s Document Management system in a custom AEM component. We considered several options, ranging from installing a connector that would allow us to access the Alfresco content directly from AEM as a JCR node, importing the content from Alfresco into the AEM DAM and then accessing it directly using the Adobe’s API, and ultimately decided on a RESTful call to a client-provided web service (which the client made available for our use after the previous considerations).
March 25th, 2014
You probably spend countless hours feeding fresh and relevant content to your site, but how often are you using data to gain feedback on what you post? Most people don’t use the data right under their noses to direct themselves to the content that most needs their attention. Google Analytics, Adobe Analytics and most other leading digital analytics packages come with pre-canned and configurable reports that will help you do your job more effectively. Your organization probably tracks your site through one of these packages already; here are some ways to leverage your analytics and keep a pulse on your content.
March 18th, 2014
If your organization’s web content constantly changes, you need a Web Content Management System (CMS) of some kind to manage it. But what does a Best-of-Breed Web CMS have that another CMS doesn’t? Below are three brief and important answers from my real-world insight I’ve gained from CMS implementations and scenarios for a variety of organizations. These answers can help you choose between the many CMS vendors available.
February 20th, 2014
Gone are the days where you could launch a site and forget about it. With ever changing user needs and rapidly evolving technology, it’s important to pay attention to your website.
December 31st, 2013
Even for content your organization has published before, a combination of CMS and faceted search can put new life, relevance, and discoverability into that content – to the great delight of your end users.
November 19th, 2013
Having a responsive site makes for a better user experience by allowing users to find what they need easily and quickly on any device. A responsive site is even preferable to a mobile version since search engines give preference to responsive sites in ranking, they minimize the chance for duplicate content within your web presence, and still allow you to keep all of the important information on your primary website.
November 7th, 2013
As another year draws to a close, I always begin to think about the trends I hope to see in the coming year. Aside from fantasies like waterproof shatterproof iPhones, I also have hopes for our work and our clients. One of the (possibly wishful thinking) changes I expect to see in 2014 is that of more organizations taking advantage of a centralized digital architecture.
Why should I care about something that sounds so lame? Well the fact of the matter is that as a consulting organization we are immersed in digital all day long. We know what happens when companies think too small. But on the flip side, we also see what happens when it all goes right. So today, I want to look at how and why companies can be successful when thinking big with an enterprise digital architecture.
September 26th, 2013
The news world has arguably taken one of the hardest hits from the digital revolution, seeing print publications eclipsed without a clear means to monetize digital channels. For many other industries, technology and digital innovation have amplified their preexisting businesses or they have been able to use digital as a tool to catapult themselves ahead of the pack.
September 17th, 2013
Connecting information can unlock unimaginable potential. This usually requires connecting different systems and data that vary in complexity. Sitecore‘s Content Management System (CMS) is a favorite at NavigationArts in part because of its user friendly interface. It also facilitates integration with business-critical 3rd party systems, providing a distinct competitive advantage for our clients.
A critically important integration is that between a CMS and a Customer Relationship Management (CRM) tool. The most valuable aspect of a recent client project involved connecting user data with online behavior in real-time by integrating Sitecore with Salesforce CRM and the ExactTarget email platform (which is now owned by Salesforce).