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Find out more about our consulting services. McLean. Boston. New York.

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tessco rail

#Winning

NavigationArts Wins 3 Web Marketing Association Awards for our clients!

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis

Watch

Webinar: 8 Principles of Content Strategy & Enterprise Architecture

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Blog Category: Content Management


December 11th, 2014

Reassessing Content – Is it Still King?

by: Lashanda Hodge

Web content is so important because it has the ability to tell a story and capture the hearts and heads of your users – which is necessary to nurture brand loyalty. However, online users are less likely than ever before to spend time reading long, textually dense pages on their computer, phone, or tablet screens. This puts an increasing amount of pressure on content creators to write for the web in a strategic and concise style. If content doesn’t engage your users it will be a struggle to keep them coming back to your site.

Continue reading “Reassessing Content – Is it Still King?”


September 18th, 2014

Be Courageous! Lead with Technology and Change Management

by: Caroline Mullen

At NavigationArts, we often say that your web presence should be leading your organization’s vision, not catching up. For a large organization, a replatforming and rearchitecting exercise is an opportunity for change, in a positive way. This post was inspired by my colleague’s webinar, 8 Principles of Content Strategy and Enterprise Architecture.

Continue reading “Be Courageous! Lead with Technology and Change Management”




April 22nd, 2014

The Full Impact of Drupal 8

by: Seth Gregory

Drupal 8

As Drupal 8 edges ever-nearer to release, excitement continues to grow among site owners and developers alike about many of the new features it will bring.  The improvements to user experience alone – including in-place editing and many of the other sleek interface enhancements pioneered in Spark – warrant real enthusiasm as they will go a long way toward rectifying some long-standing frustrations and inconsistencies with the content authoring experience in Drupal.  As compelling as these and other related enhancements are, the advances made on the back end are where things really begin to get interesting.

Continue reading “The Full Impact of Drupal 8”


April 8th, 2014

Adobe Experience Manager: How to Integrate a Web Service in a Custom Component

by: Mike Brocco

The Adobe Experience Manager (“AEM,” previously called “CQ5”) group here at NavArts recently did a project for a client that required us to render content from Alfresco‘s Document Management system in a custom AEM component.  We considered several options, ranging from installing a connector that would allow us to access the Alfresco content directly from AEM as a JCR node, importing the content from Alfresco into the AEM DAM and then accessing it directly using the Adobe’s API, and ultimately decided on a RESTful call to a client-provided web service (which the client made available for our use after the previous considerations). 

Continue reading “Adobe Experience Manager: How to Integrate a Web Service in a Cus…”


March 25th, 2014

Data Driven Content Maintenance

by: Ignatius Hsu

You probably spend countless hours feeding fresh and relevant content to your site, but how often are you using data to gain feedback on what you post? Most people don’t use the data right under their noses to direct themselves to the content that most needs their attention. Google Analytics, Adobe Analytics and most other leading digital analytics packages come with pre-canned and configurable reports that will help you do your job more effectively. Your organization probably tracks your site through one of these packages already; here are some ways to leverage your analytics and keep a pulse on your content.

Continue reading “Data Driven Content Maintenance”


March 18th, 2014

3 Reasons to Choose a Best-of-Breed CMS

by: David Mead

If your organization’s web content constantly changes, you need a Web Content Management System (CMS) of some kind to manage it.  But what does a Best-of-Breed Web CMS have that another CMS doesn’t?  Below are three brief and important answers from my real-world insight I’ve gained from CMS implementations and scenarios for a variety of organizations.  These answers can help you choose between the many CMS vendors available.

Continue reading “3 Reasons to Choose a Best-of-Breed CMS”




November 19th, 2013

Responsive Design Calls for Responsive Content

by: Shivani Aneja

Having a responsive site makes for a better user experience by allowing users to find what they need easily and quickly on any device. A responsive site is even preferable to a mobile version since search engines give preference to responsive sites in ranking, they minimize the chance for duplicate content within your web presence, and still allow you to keep all of the important information on your primary website.

Continue reading “Responsive Design Calls for Responsive Content”


November 7th, 2013

Digital Centricity

by: Caroline Mullen

As another year draws to a close, I always begin to think about the trends I hope to see in the coming year.  Aside from fantasies like waterproof shatterproof iPhones, I also have hopes for our work and our clients.  One of the (possibly wishful thinking) changes I expect to see in 2014 is that of more organizations taking advantage of a centralized digital architecture.

Why should I care about something that sounds so lame?  Well the fact of the matter is that as a consulting organization we are immersed in digital all day long.  We know what happens when companies think too small.   But on the flip side, we also see what happens when it all goes right.  So today, I want to look at how and why companies can be successful when thinking big with an enterprise digital architecture. 

Continue reading “Digital Centricity”


September 26th, 2013

Resurrecting News Outlets with Appropriate Digital Strategy

by: Shivani Aneja

The news world has arguably taken one of the hardest hits from the digital revolution, seeing print publications eclipsed without a clear means to monetize digital channels.  For many other industries, technology and digital innovation have amplified their preexisting businesses or they have been able to use digital as a tool to catapult themselves ahead of the pack.

Continue reading “Resurrecting News Outlets with Appropriate Digital Strategy”


September 17th, 2013

The Power of Connectivity – Sitecore Salesforce Integration

by: David Mead

Connecting information can unlock unimaginable potential.  This usually requires connecting different systems and data that vary in complexity.  Sitecore‘s Content Management System (CMS) is a favorite at NavigationArts in part because of its user friendly interface.  It also facilitates integration with business-critical 3rd party systems, providing a distinct competitive advantage for our clients.

A critically important integration is that between a CMS and a Customer Relationship Management (CRM) tool.  The most valuable aspect of a recent client project involved connecting user data with online behavior in real-time by integrating Sitecore with Salesforce CRM and the ExactTarget email platform (which is now owned by Salesforce).

Continue reading “The Power of Connectivity – Sitecore Salesforce Integration”



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