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So I’m often grateful that NavigationArts doesn’t do a lot of HTML marketing emails. Web development is difficult enough, dealing with Web browsers’ differences, much less having to deal with different email clients, Web mail clients, and now, apparently, Outlook 2007 and Outlook 2010. With Outlook 2007, Microsoft dropped support for Internet Explorer rendering of HTML Emails in Outlook, and they’re continuing the practice in 2010.
Just look at this example:
Quite a difference, huh?
So in response to this news, a grass roots organization called the “Email Standards Project” has started a Twitter-based campaign called Fix Outlook. The campaign’s home page is pretty cool, with a real-time wall of Twitter feeds as the news spreads about the issue.
In the end though, like I said, I’m glad we don’t do a lot of HTML email campaigns at NavigationArts. I’m typically the guy who checks the “plain text please” checkbox on email newsletters.
Tags: Web Development