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Leveraging the Web to Extend Global Reach: SHRM India Case Study January 28th, 2010

Patricia Reyna-Wright

Patricia Reyna-Wright

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If you missed the live session of “Leveraging the Web to Extend Global Reach: SHRM India Case Study,” you can check out the presentation on SlideShare.

Leveraging the Web to Extend Global Reach: SHRM India Case Study
View more presentations from NavigationArts.

To accomplish their objective of becoming the leading HR member association in India, SHRM realized that the most powerful platform they could leverage was the Web.  While their existing Web site was optimized for their core membership base in the United States, they realized they needed to tailor the Web site so that the content and design would be engaging for an Indian audience.  Learn how NavigationArts designed and developed an India-focused extension of their global Web presence, and the user research that supported their effort.

Thanks to Lisa Diener, Director of Membership Marketing at SHRM, for her participation!

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