Blog
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Mark Davenport
Optimize Your Web Presence to Drive More Business
April 6th, 2011
Internet Strategy, Social Networking, Webinar
The evolving digital landscape is constantly changing the way we consume and process information. NavigationArts’ Senior Consultant, Mark Davenport, helps us understand how we can move sales and marketing efforts into the digital age, leveraging websites, social media, SEO and much more to attract and convert prospects into valued customers online. In this webinar you will learn about:
Attracting qualified website visitors from search engines and social media properties
- Choosing, testing and optimizing for keywords that quality prospects use
- Tuning search results text to drive clicks
- Integrating your social media efforts with your website
Engaging them with relevant content to begin a conversation about their needs
- Segmenting your site into areas that serve the distinct goals of key visitor types
- Speaking in terms of their needs, not yours
Converting them into prospects and customers
- Providing them with relevant, actionable next steps
- Offering incremental next steps that allow them to test the waters
- Measuring end-to-end results, from search engine to sales, to optimize the funnel for the next customer
View the recording and Slides:
Attracting, Engaging and Converting in the Buyer 2.0 World
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Tags: Google, Internet Strategy, Messaging, search, SEO, Social Networking
One Response 
Hi Mark,
Do you have any advice regarding how a business should divide up their time across paid, owned, and earned properties? I’m guessing this is likely to vary quite a bit from market to market and even between individual businesses in a market but even a rough estimate or method for creating a guesstimate would be helpful.