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Find out more about our consulting services. McLean. Boston. New York.

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jwa-rail

Site Launch!

Jewish Women’s Archive shares Jewish history with enhanced user experience.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

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Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

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Give content as much attention as the design, code and testing of your site.

What is UX?

Nicole Dingess

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UX should be in your digital vocabulary, but do you fully understand its significance?

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Blog


July 8th, 2014

#WorkingMillennials

by: Justin Roth

Selfish. Entitled. Lazy. That’s how many employers understand the career-entering generation, otherwise known as “millennials.” They’re the young adults ready to disrupt the workplace with their idealism and thwart productivity with their “generation me” attitude. The New York Times recently reflected on the entering workforce, citing many of the concerns that older generations hold against their younger counterparts:

Continue reading “#WorkingMillennials”


July 1st, 2014

How UX Designers Can Help Shape Mobile API

by: Thai Lam

As user experience designers, we bridge the gap between technical platforms and human interaction. Oftentimes, we are at the mercy of the systems we design for. This is why tight collaboration with developers is so important, as it helps us understand both the data that the API is expecting as well as the data that it returns. We can often help shape those back-end interactions for a better user experience.

Continue reading “How UX Designers Can Help Shape Mobile API”


June 26th, 2014

Design With Code In Mind

by: Eric Hooper

eric1

Why should web designers bother with code? Many designers are content with staying within their conceptual comfort zone without much regard for the design once it’s handed off to a developer. They might think, “There is someone else who knows how to code, so why do I need to do it?” But just as a print designer needs to be familiar with paper types, pantone coverage and large format printing, a web designer should know the basic building blocks of a website—like HTML and CSS—in order to understand how their creations will come to life.

Continue reading “Design With Code In Mind”


June 24th, 2014

Securing Your Social Business

by: Sam Azab

The internet is full of unlimited information, data, and entertainment, which is why we love it so much. But what happens when all of this open data becomes a little too open?

We have all heard it before, the more places, systems and people we are connected with, the more chances there are to be hacked or to have your information taken. As an organization, here are some practices we’ve put in place to make sure that we are not prey to potential vulnerabilities.

Continue reading “Securing Your Social Business”



June 12th, 2014

Solving Life’s Most Challenging Problems with Sketching

by: Caroline Mullen

Luckily for us (Architects of the User Experience), the concept of UX has become increasingly well understood and valued over the last decade or so.  Personally, I always have PLENTY to say when a User Experience does not meet expectations.  But I don’t often have the chance to put pen to paper and create a concept completely from scratch.

Continue reading “Solving Life’s Most Challenging Problems with Sketching”


June 10th, 2014

Comparative Analysis 101

by: Natalie Lord

Competitive Analysis, comparing a company or product to other similar companies within an industry, is a standard practice during a Discovery phase. It’s important to understand what the business and user landscapes look like, any existing user expectations, and to benefit from the success and failure of existing solutions.

Continue reading “Comparative Analysis 101”


June 5th, 2014

Bootstrap vs. Zurb’s Foundation

by: Shad Itschner

Front-end development frameworks make it easy for developers to make sure their code will render properly in responsive frameworks, and on any mobile device or tablet. But frameworks are also great tools to use to:

  • Provide status so that when you dig into a project you haven’t looked at in a while, you can easily tell what’s going on
  • Take advantage of lessons learned through components that follow best practices
  • Bring new project team members or hires up to speed
  • Document one set of procedures based around one approach to make life easier for everyone involved.

Continue reading “Bootstrap vs. Zurb’s Foundation”


June 3rd, 2014

The Art of Paper Prototyping

by: Heather Vargish

One session in particular at this year’s MoDev conference in McLean, Virginia stood out to me: the mini workshop “Turn Ideas to Artifacts with Paper Prototyping,” led by Behnaz Babazadeh.

Paper prototyping, or sketching rather, is nothing ground breaking or new, but I for one feel like I’ve lost the art of pencil and paper in my current visual design and UX work, so this session really appealed to me.

Continue reading “The Art of Paper Prototyping”


May 29th, 2014

Staying on Top of IT Security

by: Christina Phillips

The technology world is always full of news stories about IT Security. The recent Heartbleed bug, issues with Internet Explorer, the breaches at Target, Neiman Marcus and the University of Maryland are constant reminders that breaches in security could happen to any company, big or small. But with all of the world moving to cloud connectivity, software-as-a-service and social media networking, it seems like an impossible task to stay on top of it.

Continue reading “Staying on Top of IT Security”


May 28th, 2014

Lean Usability Testing Methods

by: Tony Fugolo

In my previous blog, Three Myths of Usability Testing, I mentioned that one common myth is that usability takes a lot of time, resources and effort. That couldn’t be farther from the truth, as I tend to use low fidelity techniques in my job all the time. Here I’ve outlined a few ways that only require, pen, paper, and maybe some scissors. And those of you who are all digital, all the time, I’ve also offered some suggestions on programs to use that mimic the analog versions.

Continue reading “Lean Usability Testing Methods”



May 13th, 2014

The Ultimate User Experience Starts With Personalization

by: John Judge

Amazon.com is responsible not only for making digital personalization a mainstream concept, but for doing it so well that it is no longer a privilege, but an expectation.  As such a widely used eCommerce giant, their “People also purchased…” capability is coveted by everyone from start-ups to market leaders.

Amazon’s approach to personalization started simple– they made it easy to understand, and to the user it didn’t seem to overly intrusive or “creepy”. That traditional presentation of recommendations still exists, however it’s quite clear that the model has evolved and the logic has been refined over the years. Amazon has an incredible amount of data in years of purchase history, and they’ve made no secret of putting that data to work.  They have been the golden example of how to do personalization for as long as I can remember.

Continue reading “The Ultimate User Experience Starts With Personalization”


May 8th, 2014

Copy Cat Apps

by: Katiri Zuluaga

The game 2048 has garnered much buzz around being a rip-off of 1024 which is a rip-off of the game Threes. Developers are angry and yet the 2048 app continues to stay at the top of the free apps list. Why? I would credit much of it to the fact that it’s free compared to the $1.99 price tag of its predecessor, but it’s more than that. The creators of Threes have gone to the media to tell their story and I can’t help but feel bad knowing that it doesn’t matter if 2048 is a copycat; people are using it and no matter how much coverage the original creators get, it won’t stop people from playing.

 threes1028A screen comparison of 1024, 2048, and Threes

Continue reading “Copy Cat Apps”



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