NavigationArts.com

our company

Contact Us

Navigation Arts Location Map

Connect

Find out more about our consulting services. McLean. Boston. New York.

What's New

jwa-rail

Site Launch!

Jewish Women’s Archive shares Jewish history with enhanced user experience.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

What is UX?

Nicole Dingess

Watch

UX should be in your digital vocabulary, but do you fully understand its significance?

Search

Blog


May 28th, 2014

Lean Usability Testing Methods

by: Tony Fugolo

In my previous blog, Three Myths of Usability Testing, I mentioned that one common myth is that usability takes a lot of time, resources and effort. That couldn’t be farther from the truth, as I tend to use low fidelity techniques in my job all the time. Here I’ve outlined a few ways that only require, pen, paper, and maybe some scissors. And those of you who are all digital, all the time, I’ve also offered some suggestions on programs to use that mimic the analog versions.

Continue reading “Lean Usability Testing Methods”



May 13th, 2014

The Ultimate User Experience Starts With Personalization

by: John Judge

Amazon.com is responsible not only for making digital personalization a mainstream concept, but for doing it so well that it is no longer a privilege, but an expectation.  As such a widely used eCommerce giant, their “People also purchased…” capability is coveted by everyone from start-ups to market leaders.

Amazon’s approach to personalization started simple– they made it easy to understand, and to the user it didn’t seem to overly intrusive or “creepy”. That traditional presentation of recommendations still exists, however it’s quite clear that the model has evolved and the logic has been refined over the years. Amazon has an incredible amount of data in years of purchase history, and they’ve made no secret of putting that data to work.  They have been the golden example of how to do personalization for as long as I can remember.

Continue reading “The Ultimate User Experience Starts With Personalization”


May 8th, 2014

Copy Cat Apps

by: Katiri Zuluaga

The game 2048 has garnered much buzz around being a rip-off of 1024 which is a rip-off of the game Threes. Developers are angry and yet the 2048 app continues to stay at the top of the free apps list. Why? I would credit much of it to the fact that it’s free compared to the $1.99 price tag of its predecessor, but it’s more than that. The creators of Threes have gone to the media to tell their story and I can’t help but feel bad knowing that it doesn’t matter if 2048 is a copycat; people are using it and no matter how much coverage the original creators get, it won’t stop people from playing.

 threes1028A screen comparison of 1024, 2048, and Threes

Continue reading “Copy Cat Apps”



May 1st, 2014

Wearable Tech in the Publishing World

by: Dustin Collis

Smart, informed content decisions will be the definitive success factor in the world of wearable devices and publishing. Having a piece of wearable tech in the publishing world might get you noticed, but the digital market never sleeps and companies now need to find ways to move past the tactics established by the world of the mobile phone and tablet.

Continue reading “Wearable Tech in the Publishing World”


April 29th, 2014

Virtual Reality Challenges UI Design

by: Joseph Rose

It’s common knowledge that the world of user interface design has expanded beyond the computer screen. We interact with digital interfaces on our phones, our tablets, our televisions, our cars, our clothing, our refrigerators, etc. And with each new input device comes the necessity to rethink how we design the interfaces they require. Responsive and touchscreen-based designs are becoming the norm as they allow us to adapt to the environment of the user while acting on natural affordances. As more and more of these technologies are born, the need to accommodate in newer, more creative ways persists. One such new interface making fast headway is virtual reality.

Continue reading “Virtual Reality Challenges UI Design”


April 24th, 2014

Message Your Relaunch Right

by: Caroline Mullen

You’ve spent lots of time and effort creating a new website, portal, or mobile app.  But your work isn’t done.  One of the biggest make-or-break moments for any system is the initial rate of user adoption.  The launch of your new site is a great opportunity to take some time and focus on messaging to improve adoption and user satisfaction.

Continue reading “Message Your Relaunch Right”


April 22nd, 2014

The Full Impact of Drupal 8

by: Seth Gregory

Drupal 8

As Drupal 8 edges ever-nearer to release, excitement continues to grow among site owners and developers alike about many of the new features it will bring.  The improvements to user experience alone – including in-place editing and many of the other sleek interface enhancements pioneered in Spark – warrant real enthusiasm as they will go a long way toward rectifying some long-standing frustrations and inconsistencies with the content authoring experience in Drupal.  As compelling as these and other related enhancements are, the advances made on the back end are where things really begin to get interesting.

Continue reading “The Full Impact of Drupal 8”




April 10th, 2014

Programming: Fluency Through Experience, Not Mastery

by: John Golden

As a front-end developer, I cut my teeth on jQuery long before I knew much about native javascript. But how really should people go about “cutting their teeth” on programming? As a beginner, is it better to learn by focusing on the fundamentals of programming? Or is it ok to coast on something like jQuery for a while? I’m not suggesting jQuery is easy to master, but rather that jQuery, and its kind, can act as important learning tools on our way to becoming good front-end developers. Libraries like jQuery can offer a beginner the “quick wins” that make coding enjoyable long enough for the difficult concepts to sink in.

Continue reading “Programming: Fluency Through Experience, Not Mastery”


April 8th, 2014

Adobe Experience Manager: How to Integrate a Web Service in a Custom Component

by: Mike Brocco

The Adobe Experience Manager (“AEM,” previously called “CQ5”) group here at NavArts recently did a project for a client that required us to render content from Alfresco‘s Document Management system in a custom AEM component.  We considered several options, ranging from installing a connector that would allow us to access the Alfresco content directly from AEM as a JCR node, importing the content from Alfresco into the AEM DAM and then accessing it directly using the Adobe’s API, and ultimately decided on a RESTful call to a client-provided web service (which the client made available for our use after the previous considerations). 

Continue reading “Adobe Experience Manager: How to Integrate a Web Service in a Cus…”


April 3rd, 2014

Responsive Design Influences Desktop Navigation

by: Cindy Vazquez

Ever since our flirtation with smart phones and tablets blossomed into a full blown love affair, responsive design has also become a go-to in terms of designing and building sites that can be used across all devices. But a fascinating and refreshing thing has happened as responsive has become a standard solution: the collapsible navigation we know on our phones and tablets is now making its way to a desktop near you.

Continue reading “Responsive Design Influences Desktop Navigation”


April 1st, 2014

P@$5w0rD$

by: Sam Azab

Identity theft is one of the biggest problems faced by Internet users all over the world, particularly with hackers and pirates whose skills are constantly refined by the discoveries of new and highly developed deceptive methods.

Continue reading “P@$5w0rD$”


July 2014
M T W T F S S
« Jun    
 123456
78910111213
14151617181920
21222324252627
28293031