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Find out more about our consulting services. McLean. Boston. New York.

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tessco rail

#Winning

NavigationArts Wins 3 Web Marketing Association Awards for our clients!

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Platinum Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis

Watch

Webinar: 8 Principles of Content Strategy & Enterprise Architecture

Search

Blog



January 29th, 2015

How to Formulate a Web Analytics Strategy

by: Daniel Herman

The proliferation of data analytics tools has given businesses an incredible amount of information about their customers. With access to such a vast array of user information, it is critical that companies have a well-constructed analytics strategy that focuses on KPIs. The complexity of these tools necessitates that the team managing them follows specific steps to ensure that organizational decisions made on the data are thoughtful and accurate.

Continue reading “How to Formulate a Web Analytics Strategy”


January 27th, 2015

7 Signs That It’s Time To Update Your Website

by: Kyle Harrington

Website redesigns can be large and very expensive undertakings, so it is no surprise why many companies are loath to update their sites. However, a website is a company’s flagship digital presence – whether it drives ecommerce sales, educates the public on information or services, or connects members of a community – so in order to remain relevant and effective, a site must continue to evolve.

But how do you know when it is time to redesign a site? When do you recognize that a site has become a dinosaur? Here is a list of seven symptoms that indicate when the time to redesign has come:

under-construction

Continue reading “7 Signs That It’s Time To Update Your Website”


January 22nd, 2015

Everything I know about collaboration I learned from Captain America

by: Bill Klavon

captain-america-wallpaper-batman-vs-superman-avengers-2-captain-america-2-spider-man-2-is-this-the-golden-age-of-superhero-movies__140405050134

It may come as no surprise, but more than a few of us at NavigationArts are comic book nerds.  One could argue that the business we are in – designing engaging user experiences – demands exactly the kind of out-of-the-box thinking that has led to the creation of some of the greatest comic book characters that have appeared throughout the history of the art form:  Superman.  Batman.  Rick Grimes.  Archie.

Ok, maybe not Archie.  

Continue reading “Everything I know about collaboration I learned from Captain Amer…”


January 21st, 2015

Meet a Navartian: Yvonne Takane

by: NavigationArts

Yvonne is many things: Coder, writer, actor, Harry Potter enthusiast, web designer. On any given evening you might find her reciting lines for an upcoming community play while she snuggles with her twin ginger cats (named Fred and George, naturally). Yvonne is many things, but in every one of her pursuits she is wholeheartedly passionate.

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Continue reading “Meet a Navartian: Yvonne Takane”


January 15th, 2015

How to Conduct Successful Stakeholder Interviews

by: Natalie Lord

Conducting stakeholder interviews when designing a new user experience is essential in exposing organizational or conceptual problems within an organization. We often find that the UX and the organizational problems are intertwined and that providing a better user experience will alleviate or eliminate some of these problems. User interviews give you the opportunity to unearth more deeply rooted issues and remedy them with a thoughtful, innovative solution. Although it sounds like listening to people’s problems all day, user interviews can be a missed opportunity if you lose focus of your project goals.

Continue reading “How to Conduct Successful Stakeholder Interviews”


January 13th, 2015

By the Numbers: User Experience

by: Kevin Kovarcik

Let’s just say it. User experience is a subjective enterprise. At least, that’s a common perception among those who are unfamiliar with the ins and outs of UX design and development. However, data crunching and statistical analysis play an important role in the discovery process and serve as a major advantage when data is available. If you know what data you want to collect before the user testing starts, you will have an easier time processing that data into actionable pieces of information.

Though the data gleaned through these processes can be invaluable, clients too often dismiss the time and costs associated with collecting this data as an unnecessary “extra.” What they sometimes lack is the long term vision that will accommodate for a changing media landscape in the future.

Continue reading “By the Numbers: User Experience”


January 8th, 2015

The Evolution of Shopping

by: Sam Azab

sam-shopping

My eyes glaze over behind the computer screen as my shopping cart piles and piles. Even though I feel like I’m spending my life’s earnings, the best deals are going down, and I’m not about to get left behind.

It’s not surprising that online shopping is now a norm for the average American shopper. The best-known sites (Amazon, eBay) have become gigantic e-commerce dynasties that allow a shopper seemingly limitless opportunities to spend, whether it’s on new shoes, designer furniture, or all-inclusive vacations.

Continue reading “The Evolution of Shopping”


December 18th, 2014

2014: The Year of the Navartian

by: NavigationArts

As our 13th year on this earth, 2014 was a wild and wacky one at NavigationArts. We did our best work, we experienced some teen angst and tears, we welcomed a new class of exceptional consultants and said goodbye to some of our old friends. But we also had a bit of fun. Some highlights from the year:

January

January was a big month for Sitecore. Our practice lead, David Mead, was named a Sitecore MVP– a distinguished honor bestowed upon only 107 developers worldwide.

Continue reading “2014: The Year of the Navartian”


December 16th, 2014

Working with Placeholder Settings in Sitecore Multisite Solution

by: Purnima Mandava

This applies when you have the following:

  • A multi-site (an instance of Multiple Sites in Sitecore)
  • The same placeholder keys on each site – e.g. “content-main” (Here, Site#1 and Site#2)

What happens is:

  • If you haven’t explicitly picked a placeholder settings item in the standard values / Presentation Details for a template:
    • Then During Page-Editor-based editing:
      • Using Site#1 when you click “New” to add a component to placeholder (let’s say the placeholder’s key = “content-main”):
        • Sitecore automatically finds the FIRST placeholder settings item in the content tree that matches key=”content-main”

Continue reading “Working with Placeholder Settings in Sitecore Multisite Solution”


December 11th, 2014

Reassessing Content – Is it Still King?

by: Lashanda Hodge

Web content is so important because it has the ability to tell a story and capture the hearts and heads of your users – which is necessary to nurture brand loyalty. However, online users are less likely than ever before to spend time reading long, textually dense pages on their computer, phone, or tablet screens. This puts an increasing amount of pressure on content creators to write for the web in a strategic and concise style. If content doesn’t engage your users it will be a struggle to keep them coming back to your site.

Continue reading “Reassessing Content – Is it Still King?”


December 10th, 2014

Big Data Rocks the CMIO

by: Leo Mullen

Our work in digital strategy confirms a central truth in today’s world of big data: both the CMO and CIO are on the hook for turning all that data into measurable growth together. In many cases, it’s a marriage of convenience, but it’s one that CMOs and CIOs need to make work. CMOs have an unprecedented amount of customer data, from which they need to extract insights which will increase revenue and profits. The CIO has expertise in the development of IT architectures and the execution of large programs needed to create the big data backbone and generate the necessary insights.

Continue reading “Big Data Rocks the CMIO”


December 4th, 2014

Your Worst Idea May Be Your Best

by: Kevin Kovarcik

Sometimes, a project won’t benefit from the best ideas in the room because the people with those ideas are afraid to speak up. Why? Simple: People don’t like to have their ideas shot down. As a result, an opportunity or a keen insight may be lost forever. How do you ensure that everyone’s ideas are heard in a nurturing, nonthreatening environment?

ev9id

“The Worst Idea” exercise will loosen up your group, lighten the conversation, and encourage people to think creatively without abandon. The exercise allows all ideas to be heard, considered, critiqued, and eventually turned into good, actionable concepts. Tell your team to save good or potentially-good ideas at first, and ask them instead for bad ideas. Preferably really, really bad ideas.

Continue reading “Your Worst Idea May Be Your Best”


December 2nd, 2014

Business Analyst: Project Manager’s Secret Weapon

by: Walter Gandra and Dustin Collis

We’ve all been there: In the conference room at the end of a project, facing the dreaded question: “How did this project go so wrong?”

There are a few common responses to this. Scope creep is often cited as the culprit along with a lack of clear direction for the project in the first place. Time and time again these issues haunt all projects, often due to the pace and scale of the technology involved.

Continue reading “Business Analyst: Project Manager’s Secret Weapon”


November 20th, 2014

Social Media: Out of Sight, Out of Mind During The Recruiting Process

by: Justin Roth

Today, if you are not “LinkedIn,” know how to “Facebook,” or share your thoughts and ideas in a tweet, you are considered to be from the Stone Age. The social media age is alive and well, but that is nothing new. What is new is the growing rate at which employers, specifically hiring managers, are using social media sites to assist with the hiring process for their organizations. In 2013, the Society for Human Resources Management (SHRM) reported the results of a multi-year survey of its members and found that 77 percent of organizations used social media in an employment context, up from only 34 percent in 2008. Social media has become such common practice that perspective candidates are including LinkedIn, Facebook, and/or Twitter handles on their resumes. However, giving an employer access to your personal social media profiles has the potential to be a dangerous practice that could potentially cost you an interview or the position.

Social-media-Before-Interview-Large

Continue reading “Social Media: Out of Sight, Out of Mind During The Recruiting Pro…”


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