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Find out more about our consulting services. McLean. Boston. New York.

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tessco rail


NavigationArts Wins 3 Web Marketing Association Awards for our clients!


Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.




Platinum Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.


Drupal 7 Content Management


NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study


Marriott International

Multisite design creates seamless booking across more than 3,000 properties.




Cutting-edge design to revolutionize the world of user experience.


Content Guide

content migration whitepaper


Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis


Webinar: 8 Principles of Content Strategy & Enterprise Architecture



January 13th, 2015

By the Numbers: User Experience

by: Kevin Kovarcik

Let’s just say it. User experience is a subjective enterprise. At least, that’s a common perception among those who are unfamiliar with the ins and outs of UX design and development. However, data crunching and statistical analysis play an important role in the discovery process and serve as a major advantage when data is available. If you know what data you want to collect before the user testing starts, you will have an easier time processing that data into actionable pieces of information.

Though the data gleaned through these processes can be invaluable, clients too often dismiss the time and costs associated with collecting this data as an unnecessary “extra.” What they sometimes lack is the long term vision that will accommodate for a changing media landscape in the future.

Continue reading “By the Numbers: User Experience”

January 8th, 2015

The Evolution of Shopping

by: Sam Azab


My eyes glaze over behind the computer screen as my shopping cart piles and piles. Even though I feel like I’m spending my life’s earnings, the best deals are going down, and I’m not about to get left behind.

It’s not surprising that online shopping is now a norm for the average American shopper. The best-known sites (Amazon, eBay) have become gigantic e-commerce dynasties that allow a shopper seemingly limitless opportunities to spend, whether it’s on new shoes, designer furniture, or all-inclusive vacations.

Continue reading “The Evolution of Shopping”

December 18th, 2014

2014: The Year of the Navartian

by: NavigationArts

As our 13th year on this earth, 2014 was a wild and wacky one at NavigationArts. We did our best work, we experienced some teen angst and tears, we welcomed a new class of exceptional consultants and said goodbye to some of our old friends. But we also had a bit of fun. Some highlights from the year:


January was a big month for Sitecore. Our practice lead, David Mead, was named a Sitecore MVP– a distinguished honor bestowed upon only 107 developers worldwide.

Continue reading “2014: The Year of the Navartian”

December 16th, 2014

Working with Placeholder Settings in Sitecore Multisite Solution

by: Purnima Mandava

This applies when you have the following:

  • A multi-site (an instance of Multiple Sites in Sitecore)
  • The same placeholder keys on each site – e.g. “content-main” (Here, Site#1 and Site#2)

What happens is:

  • If you haven’t explicitly picked a placeholder settings item in the standard values / Presentation Details for a template:
    • Then During Page-Editor-based editing:
      • Using Site#1 when you click “New” to add a component to placeholder (let’s say the placeholder’s key = “content-main”):
        • Sitecore automatically finds the FIRST placeholder settings item in the content tree that matches key=”content-main”

Continue reading “Working with Placeholder Settings in Sitecore Multisite Solution”

December 11th, 2014

Reassessing Content – Is it Still King?

by: Lashanda Hodge

Web content is so important because it has the ability to tell a story and capture the hearts and heads of your users – which is necessary to nurture brand loyalty. However, online users are less likely than ever before to spend time reading long, textually dense pages on their computer, phone, or tablet screens. This puts an increasing amount of pressure on content creators to write for the web in a strategic and concise style. If content doesn’t engage your users it will be a struggle to keep them coming back to your site.

Continue reading “Reassessing Content – Is it Still King?”

December 10th, 2014

Big Data Rocks the CMIO

by: Leo Mullen

Our work in digital strategy confirms a central truth in today’s world of big data: both the CMO and CIO are on the hook for turning all that data into measurable growth together. In many cases, it’s a marriage of convenience, but it’s one that CMOs and CIOs need to make work. CMOs have an unprecedented amount of customer data, from which they need to extract insights which will increase revenue and profits. The CIO has expertise in the development of IT architectures and the execution of large programs needed to create the big data backbone and generate the necessary insights.

Continue reading “Big Data Rocks the CMIO”

December 4th, 2014

Your Worst Idea May Be Your Best

by: Kevin Kovarcik

Sometimes, a project won’t benefit from the best ideas in the room because the people with those ideas are afraid to speak up. Why? Simple: People don’t like to have their ideas shot down. As a result, an opportunity or a keen insight may be lost forever. How do you ensure that everyone’s ideas are heard in a nurturing, nonthreatening environment?


“The Worst Idea” exercise will loosen up your group, lighten the conversation, and encourage people to think creatively without abandon. The exercise allows all ideas to be heard, considered, critiqued, and eventually turned into good, actionable concepts. Tell your team to save good or potentially-good ideas at first, and ask them instead for bad ideas. Preferably really, really bad ideas.

Continue reading “Your Worst Idea May Be Your Best”

December 2nd, 2014

Business Analyst: Project Manager’s Secret Weapon

by: Walter Gandra and Dustin Collis

We’ve all been there: In the conference room at the end of a project, facing the dreaded question: “How did this project go so wrong?”

There are a few common responses to this. Scope creep is often cited as the culprit along with a lack of clear direction for the project in the first place. Time and time again these issues haunt all projects, often due to the pace and scale of the technology involved.

Continue reading “Business Analyst: Project Manager’s Secret Weapon”

November 20th, 2014

Social Media: Out of Sight, Out of Mind During The Recruiting Process

by: Justin Roth

Today, if you are not “LinkedIn,” know how to “Facebook,” or share your thoughts and ideas in a tweet, you are considered to be from the Stone Age. The social media age is alive and well, but that is nothing new. What is new is the growing rate at which employers, specifically hiring managers, are using social media sites to assist with the hiring process for their organizations. In 2013, the Society for Human Resources Management (SHRM) reported the results of a multi-year survey of its members and found that 77 percent of organizations used social media in an employment context, up from only 34 percent in 2008. Social media has become such common practice that perspective candidates are including LinkedIn, Facebook, and/or Twitter handles on their resumes. However, giving an employer access to your personal social media profiles has the potential to be a dangerous practice that could potentially cost you an interview or the position.


Continue reading “Social Media: Out of Sight, Out of Mind During The Recruiting Pro…”

November 18th, 2014

As Illustrated by Twitter: 2014 NationJS Conference Recap

by: Corina McDonald and Brian Akpa

Last week, Brian and I attended NationJS, “two incredible days of JavaScript”, presented here in our nation’s capital. Well, Silver Spring, but I assume that’s why it’s called NationJS.

The conference started with a half-day workshop on Node.js, run by the local instance of NodeSchool mentors. The next day and a half were tightly packed with a one-track schedule of 30 minute talks on everything from the practical (Theory and Practice of Functional Reactive Javascript) to the inspirational (Dazzling Data Depiction with D3.JS) to the theoretical (Machine Learning with Node.js) to the philosophical (Stop Using Express Already).

Continue reading “As Illustrated by Twitter: 2014 NationJS Conference Recap”

November 13th, 2014

Why Blogging Matters

by: Caitlin Rivas


Sure, blogging drives traffic to your website, increases your SEO friendliness, and provides additional measurements for customer engagement. We all know that “content is king” and that without good content you are far less likely to reach your target audience. However, blogging can serve several personal as well as business goods that are more intangible but also highly beneficial from a wider perspective.

Continue reading “Why Blogging Matters”

November 11th, 2014

Personas, Please

by: Natalie Lord

As user experience designers, we do our work for a distinct group of people: users. But how do we come to understand who they are? Google Analytics will tell you their average age, where they live and what they click on, but it won’t tell you who they are as people or what drives their actions. A persona is a tool you can use to find out more about your audience, why they think the way they do, what they like and what they don’t, so you can predict and anticipate their needs more intimately on your site. So, how exactly do you successfully construct accurate personas?

Continue reading “Personas, Please”

November 6th, 2014

Anticipate Your Web Redesign with Enterprise Architecture Improvements

by: Jon Riekse

Inevitably, website redesigns often initiate significant rework of internal IT systems. This is a common pattern I’ve noticed throughout 15 years of working on website redesigns across many platforms. New website features, new integrations, and enhanced business processes all come into play with a large-scale redesign. But what I’ve seen in recent years is that internal systems that deliver capabilities to and from a website can remain unchanged during a significant web redesign—but only when architected “correctly.” In order to figure out which systems those are, and what exactly “correctly” means, I have to go back a few years….

Continue reading “Anticipate Your Web Redesign with Enterprise Architecture Improve…”

November 4th, 2014

If You Build It, Will They Come?

by: Amanda Lopez

Remember the voice in the movie Field of Dreams, urging Kevin Costner’s character to plow under his cornfield to build a baseball diamond? “If you build it, they will come.” It seems an entire digital industry is working on that same faith these days, especially in Wearables and the Internet of Things (IoT).

Many folks (myself included) have claimed Wearables + IoT to be the technology wave of the future. I believe it will disrupt many existing technologies, devices, and learned behaviors. In actuality, no one knows how long will it take the planet to adopt Google glass, talking wrist watches, and arm-band motion sensors– if ever. Information overload seems to be biggest problem we face these days with all the new stuff being introduced.

Continue reading “If You Build It, Will They Come?”

March 2015
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