A custom application monitors aircraft positions using satellite technology.
April 4th, 2013
This year, one of our Senior Web Developers called me and asked a very common question: “My wife is interviewing for a job in the Midwest, will I still have a job if I move?” Five to ten years ago, the answer would have required a lot of thought and internal debate within the organization. Sure, some jobs are able to be done via telecommuting, but a lot require day-to-day collaboration and knowledge share (such as the way of our integrated development teams here at NavigationArts).
April 3rd, 2013
The popularity of Responsive Web Design (RWD) has re-introduced the age-old problem of page load time- a problem that until recently had been vilified and consciously corrected by most professional websites.
April 2nd, 2013
So you’re a marketing executive and you recognize that your organization is at the point where a new Content Management System is needed. The selection process itself is much like anything in life, there is a lot of prep work to be done before you can actually get to the “good stuff,” like the actual evaluation and implementation.
March 28th, 2013
I recently presented a joint webinar with Acquia titled Requirements & Drupal: Planning for Success. With Drupal, as with any project, documenting requirements is the best way to ensure that you deliver exactly what project stakeholders are expecting and that you stay on budget and on schedule. For each of NavigationArts’ Drupal projects, I work closely with our business analysts to represent Drupal’s strengths and weaknesses as we plan the project. I want to share some best practices we’ve discovered along the way.
March 27th, 2013
Flat web art used to be the only way a designer could play around with typography and show off their design skills, but with the growth of Search Engine Optimization (SEO), it is no longer the only way to entice visitors to your site. By using a variation of fonts and altering their styles with the help of some new, easy to use font sites, you can find ways to guide readers’ eyes and lay out even the most boring information in interesting ways.
March 26th, 2013
Drupal is a robust and flexible content platform that makes it an obvious choice for education facilities when considering a redesign. Drupal is built to handle a large number of users with different permissions, support collaboration and organize large amounts of content with ease.
March 21st, 2013
Having a mobile channel has become an essential tool for e-commerce companies as customers turn from shopping in the comfort of their homes to making purchases on the fly as soon as they catch wind of products, events and services that interest them. Mobile users can “window shop” and make purchases at virtually any time thanks to easily navigable apps that save them the hassle of remembering what they meant to buy earlier in the day.
March 20th, 2013
As search continues to be a primary means for finding information and navigating a website, the art of returning relevant results must continue to evolve. In a recent blog, my colleague discussed Returning Relevant Search Using Google Search Appliance. Expanding on her post, I have found Google OneBox to be a valuable tool for providing the most relevant results when using the Google Search Appliance.
March 19th, 2013
E-commerce sales are expected to skyrocket to $370 billion by the year 2017, a Compound Annual Growth Rate (CAGR) of 9% since 2012 in the United States alone. The online shopping world is consistently a reliable marketplace and continues to prove its presence as not just an alternative for shoppers without time or access to products in their area, but as a preference to physical in-store browsing. As the upward climb of this chart suggests, e-commerce is slowly but surely becoming the primary way consumers are getting access to the products they want.
March 14th, 2013
Offering live chat on your site is a powerful lead generation tool that can increase cross-selling, decrease shopping cart abandonment, promote your brand, and ultimately provide a positive user experience for your customer. Live chat should mean instantaneous communication, but unfortunately the “live” aspect does not always live up to its namesake.
March 12th, 2013
As a brand and digital consultant, I have helped countless museums and attraction based businesses reinvent themselves in the digital space. The challenges are not unique — how do you reach potential visitors and then achieve true customer engagement? Our charge ultimately is to increase ticket sales and repeat visits, bridge the gap from the online experience to the actual experience, and increase membership and involvement.
March 7th, 2013
User Experience professionals and SEO experts have often butted heads in the past about their symbiotic relationship. However, as both of these areas evolve, it increasingly becomes important that UX and SEO are able to coexist in order to have an effective website.
February 27th, 2013
CSS (Cascading Style Sheets) coding can be a tedious process, especially as front-end development becomes more complex. Fortunately, there are some great tools called CSS pre-processors available to streamline your work. Here’s a look at a few of them and some related tools.
February 21st, 2013
A few weeks ago, I had the honor of being interviewed by John Gilroy of FederalNewsRadio. Our discussion centered around best practices for creating killer mobile experiences, which surfaced a common problem. Clients often ask me about mobile applications. They know that the whole world is going mobile, but they don’t know where to start.
In response, I usually ask three questions:
February 14th, 2013
Like Information Architecture, Content Strategy is an area of expertise that emerged in tandem with the web itself. As sites quickly evolved beyond “brochure-ware” into complex content repositories, the need for specialists focused on site structure and content delivery became apparent.