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Find out more about our consulting services. McLean. Boston. New York.

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tessco rail


NavigationArts Wins 3 Web Marketing Association Awards for our clients!


Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.




Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.


Drupal 7 Content Management


NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study


Marriott International

Multisite design creates seamless booking across more than 3,000 properties.




Cutting-edge design to revolutionize the world of user experience.


Content Guide

content migration whitepaper


Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis


Webinar: 8 Principles of Content Strategy & Enterprise Architecture



October 1st, 2014

Lean Critique: Mind Your Manners

by: Natalie Lord

Lean UX breeds an environment of team collaboration where designers should constantly iterate their work, externalize it, fail and go back to the drawing board. With this sort of group centric approach, ux-ers have to be able to talk about their own work and about others in a way that leads to the best possible solution. It may sound easy, but egos, personal politics and frustrations can lead a team down an unruly path if opinions aren’t shared in a constructive way. One person ends up getting railroaded by someone who makes arbitrary, micro-managed decisions and ultimately does nothing for their personal growth as a designer.

Here are a few ways to go about critiquing others’ work.

Continue reading “Lean Critique: Mind Your Manners”

September 25th, 2014

Marketing to the “Me Generation”

by: Caitlin Rivas

When it comes to spending, millennials want to have their cake and eat it too. We want the penthouse apartment for a fraction of the actual rent; we want entry-level jobs that allow us 30 days of paid vacation; we want box seats at an NFL game at the price of a regular ticket. Of course, it rarely works out that way and entry-level salaries hardly allow us to splurge on the fancy trappings of yuppie-dom. Therefore, marketing to millennials can be tricky. In just 5 years, millennials will account for over a third of retail spending—so how do you build a relationship with the market’s most fickle consumers?

Continue reading “Marketing to the “Me Generation””

September 23rd, 2014

The UX Revolution

by: Sam Azab


UX can do a lot of good for the world.

Unlike User Interface (UI), which emphasizes efficient and streamlined human-machine interactions, User Experience (UX) considers emotions and perceptions when a user comes across a site. Behaviors, attitudes, and affective manners are important considerations in studying a site’s user experience; efficient user interface is only one dimension of the whole. Context rests at the core of UX and informs how we might design a site according to particular user knowledge, capabilities, behaviors, and even psychological responses.

Continue reading “The UX Revolution”

September 18th, 2014

Be Courageous! Lead with Technology and Change Management

by: Caroline Mullen

At NavigationArts, we often say that your web presence should be leading your organization’s vision, not catching up. For a large organization, a replatforming and rearchitecting exercise is an opportunity for change, in a positive way. This post was inspired by my colleague’s webinar, 8 Principles of Content Strategy and Enterprise Architecture.

Continue reading “Be Courageous! Lead with Technology and Change Management”

September 11th, 2014

Meet a Navartian: Ignatius Hsu

by: NavigationArts

Even business analysts know how to have a little fun. Meet Ignatius– known to friends and colleagues as “Iggy”– our resident adventure-sports-daredevil. Iggy will do anything that is strenuous and challenging, including but not limited to: running marathons, biking long distances to get roadside BBQ, backpacking in frigid temperatures, and pulling stunts on his wakeboard.


Continue reading “Meet a Navartian: Ignatius Hsu”

September 9th, 2014

Simplify Your Site With Minimalist Design

by: Cuong Hua

Minimalism is design stripped down to its essential elements. It’s about taking things away until nothing else can be removed without interfering with the purpose of the design.

Minimalism has been a popular website design style for years. It has so many benefits: Minimalist sites load quickly, use fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors.

Continue reading “Simplify Your Site With Minimalist Design”

September 4th, 2014

NavArts Summer Vacations

by: NavigationArts

Summer might be over, but at least we have something to show for it. From Amsterdam to Puerto Rico to everywhere in between, Navartians ventured to the corners of the world with friends and family for adventure and/or relaxation. Enjoy some favorite snapshots from our team’s summer vacations.

Ted Slesinski: Ambergris Caye, Belize


Continue reading “NavArts Summer Vacations”

September 3rd, 2014

Top 10 Free Web Fonts of 2014

by: Heather Vargish

Typography is an important consideration when it comes to designing a website, as your font is your brand as much as your company logo and images. It should convey the personality of your brand and bolster the visuals of a site. With a little digging, you can often find free fonts that are unique and visually interesting. This list includes ten of my favorite fonts that are free for commercial and online use as well as their download links.

Continue reading “Top 10 Free Web Fonts of 2014”

August 28th, 2014

Meet a Navartian: Jane Yoo

by: NavigationArts

Jane is the quintessential millennial: She travels frequently, adores Harry Potter, Instagrams the weird foods that she loves to try, and brings her rescue dog Annie to the office whenever she can. But she’s also a wickedly creative artist who loves not only web design but also print illustration,  motion design, and even package construction. When she’s not doodling on notepads at the office, you might find her dressed in full costume at the midnight screening of the latest Marvel movie premiere– her outfits are just as creative as her personality.


Continue reading “Meet a Navartian: Jane Yoo”

August 26th, 2014

Personalization: Catering to the User

by: Lashanda Hodge

Oftentimes, businesses find that the structure and organization of their digital content is hindering them from reaching their goals. When site structures are messy, unclear, or inconsistent, it’s difficult to encourage the customer to engage with online content. As an Information Architect and user experience expert, I always seek to provide the best experience for consumers. One way to create a great user experience is to provide users with the right information at the right time which typically can be accomplished through personalization.

Continue reading “Personalization: Catering to the User”

August 19th, 2014

Fight Boredom Blues with Online Learning

by: Shad Itschner

Everyone has downtime. From the firefighter at the station waiting for an emergency call to the crane operator on the job site waiting to move some heavy machinery, we’ve all had those times when there’s not much going on.

The same applies to the tech industry. From my early days as a front-line tech support for an ISP to today as a front-end developer, there have always been times when no immediate work is available. So, what do you do when your to-do list starts to dwindle?

Continue reading “Fight Boredom Blues with Online Learning”

August 12th, 2014

The Dangers of Digital Addiction

by: Sam Azab

sam_digital addicts

I celebrate my birthday every year with a “Digital Cleanup” which involves purging old emails, filtering out my contact list, and uninstalling applications and software that I no longer require on all my devices. I try to cut the fat for my own peace of mind, though I’m finding that year after year I have more and more applications and digital channels that I am tempted to keep or maintain. Smartphones make for an easy distraction and it’s tempting to get caught up in the latest digital trends.

Continue reading “The Dangers of Digital Addiction”

November 2014
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