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October 3rd, 2013
Having a well-thought-out content strategy is a key component to any site, but turning your strategy in to frequently updated content can become a problem after an initial launch for your company’s website when you don’t have dedicated staff to consistently update it on a regular basis. Before you employ another content writer, think about how you can better integrate social media within your site as a source of engaging content, and let the most valuable players of your website do some of the work for you.
October 2nd, 2013
As our CEO Leo Mullen is fond of saying: “The era of the website redesign is over.” What this means is that websites must continually evolve and they can no longer be effective if they are launched and then left alone until they are “re-launched” five years down the road.
September 26th, 2013
The news world has arguably taken one of the hardest hits from the digital revolution, seeing print publications eclipsed without a clear means to monetize digital channels. For many other industries, technology and digital innovation have amplified their preexisting businesses or they have been able to use digital as a tool to catapult themselves ahead of the pack.
September 24th, 2013
I tend to get pretty excited when Apple releases a new product, particularly a new iPhone or iPad, so the iPhone announcement was very closely watched by “yours truly.” I’m looking forward to a good number of the iPhone 5S features, and recognize a ripe market for the iPhone 5C, but also wanted to comment on the typical reaction following Apple product announcements (and why this one is no different).
September 18th, 2013
iOS7 is due to launch today. As a consumer, I am excited. I am looking forward to seeing the features of the new OS, and am curious to see the new devices – the 5C and the 5S. However, as a member of a product team that has an app in the Apple App Store, I am nearing the end of a very long journey.
September 17th, 2013
Connecting information can unlock unimaginable potential. This usually requires connecting different systems and data that vary in complexity. Sitecore‘s Content Management System (CMS) is a favorite at NavigationArts in part because of its user friendly interface. It also facilitates integration with business-critical 3rd party systems, providing a distinct competitive advantage for our clients.
A critically important integration is that between a CMS and a Customer Relationship Management (CRM) tool. The most valuable aspect of a recent client project involved connecting user data with online behavior in real-time by integrating Sitecore with Salesforce CRM and the ExactTarget email platform (which is now owned by Salesforce).
September 16th, 2013
The results are in! Our Application Developer Armin Doroudian won our first annual cookie competition with his “Surprise in the Middle” Cookie. But we are all winners as you can tell from this video:
September 12th, 2013
There is a lot of chatter going on about who attended Burning Man 2013 – Cargo Cult. There are a number of stories about billionaires and/or celebrity attendees to the beautiful city we fondly call Home.
September 11th, 2013
NavigationArts has been fortunate enough to engage with clients that have asked this question:
“Should we create a responsive design or do just a mobile site?”
The default answer for this and similar questions always goes something like, “well, it depends on your situation.” The problem is, no one really wants to hear that. Shouldn’t there be a simple way to determine this for everyone?
September 4th, 2013
My mother and I have an ongoing joke about how differently we use the web. A typical conversation goes like this:
Mom: “I just ordered flowers online.”
Me: “Mom, I just heard you ordering them on the phone.”
Mom: “Yeah, but I used the internet to find a florist in the area I wanted.”
Whether you are a millennial whose entire life is managed in the cloud, or more like my mom who uses the internet to support offline decisions – so much of what we do relies on some sort of digital interaction. Instilling a sense of trust and confidence is paramount to the success of online retail, banking, applications, and more. My mom may never believe that making a dinner reservation or ordering flowers is more efficient online, but you better believe she will judge you by your website. This got me thinking about trust and how companies are instilling trust online.
August 28th, 2013
I recently participated in usability testing for one of our client’s intranets, and as a newcomer to the world of UX, found it to be a great insight into the average web user. I’d liken the experience to what you might feel if a teacher graded your thesis paper right in front of you, or if a restaurant critic gave you a play by play of each slurp they took of your prized vichyssoise. We gave the testers access to our wireframes and let them run free for an hour, and we were able to physically observe the struggle, ease or thought process behind each click.
August 27th, 2013
It’s hard to believe that it has only been 18 years since B2C e-commerce exploded into the mainstream with the launch of Amazon and eBay. The first surge of e-commerce homesteading, of course, produced a bubble that fairly quickly swelled and, eventually, burst. But many of the merchants left standing in the wake of the dot-bomb retrenched and rebuilt, enjoying a relatively calm decade or so during which they incrementally improved and built up substantial, loyal customer bases.
August 22nd, 2013
Video is a great medium for creating an emotional connection with a brand. As the summer draws to a close and we get ready for a new season, I wanted to share some videos – new and old – that stand apart in a world of streamlined advertising.
August 21st, 2013
Implementing a faceted classification system can greatly improve your users’ efficiency when searching content. It assigns information into multiple dimensions, which allows visitors to access the content they find relevant in multiple ways as opposed to forcing users to drill down a rigid, hierarchical path. And conveniently, web browsers are familiar search tools for navigating information along multiple dimensions, making faceted classification naturally suited for the web.
August 15th, 2013
Remember back when the web was young? Remember layer based design and animated .gif links? Remember never ending webs of hyperlinks? Some of us might remember those days with a sort of nostalgia, while most of us would probably prefer to not remember them at all. But, as with all things in life, one should always look at the past as an opportunity to see how far we’ve come and to learn from past mistakes. And we have certainly come a long way since the days of web 1.0.