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User Choices – The Default January 12th, 2010
Facebook recently received some press related to how their members control their privacy settings. They recently added additional account settings that allow members to more selectively share personal information. Some view this as overdue functionality in light of the concerns about online privacy. These changes need to both satisfy the member’s needs and the business goals of Facebook. Facebook has a very strong financial incentive for the users to share as much personal information as possible. One way their business goals are not sacrificed is that even though they are giving more privacy controls, the default settings allow the user’s information to be shared the most. Some advocacy organizations are claiming that because of the initial privacy setting defaults and because of the apparent complexity of changing the user’s privacy settings, the users are not really in control of their privacy. On the surface this concern might seem frivolous, but there is a strong case to be made for how defaults and the number of choices can influence people’s behavior.
Social Networking, Facebook, Flickr, Google, search, social media, Social Networking, twitter, youtube
Social Search: What Are My Friends Saying – Right Now? November 19th, 2009
Through social media, we’re becoming more and more connected than ever before. We’re sharing opinions, posting links that we find important, and holding conversations in social spaces. Many of us consider our friends and social networks as a primary source for information, and especially trust their opinion over a stranger’s. For example, if I become a fan of a company and join their group or if I give a restaurant a rating, my friends are likely to take note.
Nikki Pampalone
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