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September 16th, 2011

Google+ Features and Future: An Early Adopter’s Take

September 16th, 2011

Insight Article, Social Networking, User Experience Design

After nearly two months of Google+ exploration, the time has finally come: the Early Majority is nipping at the Adopter heels, and G+ is on the brink of going viral in a big way. While being amongst the first was cool in its own right, I’m excited to see what happens when G+ really penetrates the masses over the coming year.  I’ve spent enough time exploring and testing the system to understand its pros and cons, and I have some ideas as to where Google is headed with its social networking baby. (more…)

Kevin Doyle


More Google Domination: The Chromebook, the Cloud, and Google + 1

June 6th, 2011

Internet Strategy, Marketing, Social Networking, Technology

If you haven’t noticed yet, Google has begun to take over the world (again).  The latest in a string of popular products, both online and physical, are being rolled out in the coming weeks.  While most of us are focusing on the Facebook like +1 addition, the true nugget comes in low cost notebooks that feature the Chrome OS.

(more…)

Dustin Collis


Google Rich Snipping of Microdata for SEO

April 7th, 2011

Information Architecture, Internet Strategy, Technology, Web Content Management

Google’s increasing emphasis this year on its “Rich Snippets” program (an observation obtained directly from one of their Client Account Managers) should encourage businesses, and especially local vendors and eCommerce merchants, to start using additional “semantic markup” for their HTML. “Semantic markup” is additional tagging (or labels) using structured data that are added to help parsers and programs that read your webpage to understand truly what specific content areas or fragments are about. Google currently supports labels about reviews, people profiles, products, business listings, recipes, and events. The labels are invisible to users, but not to search engines.

(more…)

Ted McLaughlan


Optimize Your Web Presence to Drive More Business

April 6th, 2011

Internet Strategy, Social Networking, Webinar

 

The evolving digital landscape is constantly changing the way we consume and process information. NavigationArts’ Senior Consultant, Mark Davenport, helps us understand how we can move sales and marketing efforts into the digital age, leveraging websites, social media, SEO and much more to attract and convert prospects into valued customers online.  In this webinar you will learn about: (more…)

Mark Davenport


The Keyword is Not The Truth

March 8th, 2011

Internet Strategy

Believe it or not, the Internet is not always clear.  Take a simple thing like the keyword meta tag: does it or does it not influence page rank?  Well, that depends on the search engine, right?  While exploring this for a client, I realized that what I originally thought about meta tags was true, but barely.  Google, Yahoo, and Bing do not look at the keyword meta tag for page rank. 

(more…)

Dustin Collis


Does Anyone Remember Life Before Google?

February 10th, 2011

Usability, User Research

Yes, search before Google actually existed and took many different forms.  A few that come to mind are HotBot, Excite, WebCrawler, Ask Jeeves, Ask.com, Yahoo, Dogpile, AltaVista, Lycos,  AOL Search, Netscape…the list goes on.

These days, most people regard Google as the defacto standard for searching.  In the user research I’ve conducted over the last few years, research participants even use Google as a verb. (more…)

Heather Hogue


The Chrome Experiment: Arcade Fire

September 3rd, 2010

Technology

Rock band Arcade Fire has teamed up with Google to redefine the music video and to show the world what is possible with HTML5.

The Wilderness Downtown” combines HTML5, JavaScript, and Google Maps to create an immersive Web experience that is truly unique for every user.   The music is great, and the video is a joy to watch.  But as a Web geek, I’m most impressed by the subtle synchronization of lyrical and musical cues, window effects, and animations that are made possible by the HTML5 audio, video, and canvas tags.

To watch this video, you’ll need Google Chrome or another HTML5 compliant browser.

Don Bruns


Social Search: What Are My Friends Saying – Right Now?

November 19th, 2009

Social Networking

Through social media, we’re becoming more and more connected than ever before. We’re sharing opinions, posting links that we find important, and holding conversations in social spaces. Many of us consider our friends and social networks as a primary source for information, and especially trust their opinion over a stranger’s. For example, if I become a fan of a company and join their group or if I give a restaurant a rating, my friends are likely to take note

(more…)

Nikki Pampalone


Google Unveils Chrome OS

November 19th, 2009

Interaction Design, Web Development

Google announced their Chrome OS a few months back, but today they held an event to show off the first screens and explain some more of the concepts behind it as well as to open-source the project in advance of the 2010 release date. Engadget has more coverage of the event (including a gallery of screens). (more…)

Michael Raichelson


Gmail Goggles

October 16th, 2008

User Experience Design

Now Gmail makes you think twice before sending that late night email to an ex-boyfriend or ex-girlfriend. You just have to answer a few math questions (you pick the difficulty) before the email will send. It automatically kicks in late at night on the weekends, but you can adjust the time parameters to fit your needs. You can read more about it on Gmail’s Blog.  Now that’s thinking about the user’s needs!

Toral Contractor


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