Blog

June 29th, 2011

Insight Article, Internet Strategy, User Research

As User Experience consultants, we spend a lot of time on extraordinary websites. There are two things we’ve noticed about these websites, first is that they belong to the most successful organizations in their industry, and second is their ability to deliver an engaging and valuable online experience across many diverse audiences. What’s clear is that they’ve taken the critical step of identifying their distinct audiences and immediately providing them with the pathways and specific calls to action that help them quickly locate the content they desire.

For Hospitals and Healthcare organizations, this “best practice” has special application. These organizations in particular serve a unique and diverse set of audiences. Understanding those groups, their needs, perceptions, and how they look for information, is essential to architecting a site that will serve each of them while maintaining brand integrity. (more…)

Chad Van Lier

September 1st, 2009

Information Architecture, Usability, User Experience Design, User Research, Webinar

If you missed the live session of the “M. D. Anderson Case Study: Creating a Hospital Web Site that Drives Value,” you’ll find the presentation below.

To learn more about applying Web strategy and a user experience design process to a hospital Web site, you’ll want to view the presentation.

The presentation covers:

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Denise Sparhawk Lodge

August 1st, 2009

Information Architecture, Insight Article, Internet Strategy, Usability, User Experience Design, User Research, Visual Design, Web Content Management

With health information Web sites like WebMD setting the standard, hospital Web sites must at a minimum meet basic user expectations. Your hospital Web site is a direct extension of your brand and a poorly designed or outdated Web site will translate in the public’s perception to a poorly run hospital with outdated services.

What are the keys to developing a successful hospital Web site? All of the principles outlined below are rooted in the practice of user-centered design.

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Heather Hogue