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Social Search: What Are My Friends Saying – Right Now? November 19th, 2009

Through social media, we’re becoming more and more connected than ever before. We’re sharing opinions, posting links that we find important, and holding conversations in social spaces. Many of us consider our friends and social networks as a primary source for information, and especially trust their opinion over a stranger’s. For example, if I become a fan of a company and join their group or if I give a restaurant a rating, my friends are likely to take note.

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