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Application Development, Internet Strategy, Technology, Web Content Management, , ,

SEO-friendly URLs in Sitecore June 1st, 2010

Search Engine Optimization (SEO) is a critical feature of any Web site. One aspect of SEO is the URL itself – there are certain best practices to follow when it comes to URLs so that they can be best interpreted by search engines, and are built in the best way possible to increase their rankings. When your site is being run by a CMS, you have to make sure that it’s creating SEO-friendly URLs for you.

Application Development, Technology, Web Content Management, , ,

Web Content Mavens on Open Source CMS April 1st, 2010

Meredith Casey and I of the NavigationArts Marketing team along with Pete Rose from the Business Development team attended the Web Content Mavens meeting at Il Mulino this past Tuesday night to discuss “Open Source CMS – Is it right for your Organization?”

We heard from Jeff Walpole of Phase II comparing and contrasting different Open Source CMS’s and on why he uses Drupal for so many of his projects, including WhiteHouse.gov.   We heard from Mike Vertal of RivetLogic on Alfresco and why it works so well for some of his clients (enterprises mostly) but that it is not for everyone.  And lastly we heard from Martin Ringlein of nclud on how the popularity of WordPress has positively influenced its SEO capabilities and simlified things such as application development.

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