Blog

April 7th, 2011

Information Architecture, Internet Strategy, Technology, Web Content Management

Google’s increasing emphasis this year on its “Rich Snippets” program (an observation obtained directly from one of their Client Account Managers) should encourage businesses, and especially local vendors and eCommerce merchants, to start using additional “semantic markup” for their HTML. “Semantic markup” is additional tagging (or labels) using structured data that are added to help parsers and programs that read your webpage to understand truly what specific content areas or fragments are about. Google currently supports labels about reviews, people profiles, products, business listings, recipes, and events. The labels are invisible to users, but not to search engines.

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Ted McLaughlan

April 6th, 2011

Internet Strategy, Social Networking, Webinar

The evolving digital landscape is constantly changing the way we consume and process information. NavigationArts’ Senior Consultant, Mark Davenport, helps us understand how we can move sales and marketing efforts into the digital age, leveraging websites, social media, SEO and much more to attract and convert prospects into valued customers online.  In this webinar you will learn about: (more…)

Mark Davenport

March 8th, 2011

Internet Strategy

Believe it or not, the Internet is not always clear.  Take a simple thing like the keyword meta tag: does it or does it not influence page rank?  Well, that depends on the search engine, right?  While exploring this for a client, I realized that what I originally thought about meta tags was true, but barely.  Google, Yahoo, and Bing do not look at the keyword meta tag for page rank. 

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Dustin Collis

September 20th, 2010

Application Development, Social Networking, Technology, Web Content Management

While I won’t pretend to be able to discuss everything that is happening in the technical world, at least as it pertains to us at NavigationArts, I do try to keep in touch with it.  I have compiled a list of articles that caught my eye last week.  Enjoy! (more…)

Dustin Collis

September 14th, 2010

Technology

While most of you have probably seen the new music video featuring Google’s new search interface (and this one too), some prominent members of the search world are rethinking their chosen niche market (or at least sweating profusely).  Of course the smart ones, and those that truly understand how a top ranked result is earned, are already working towards a solution for the new method of generating result pages.  The others?  Well, they may have to find another market segment to scam.

An interesting set of articles on Google Instant: (more…)

Dustin Collis

June 1st, 2010

Application Development, Internet Strategy, Technology, Web Content Management

Search Engine Optimization (SEO) is a critical feature of any Web site. One aspect of SEO is the URL itself – there are certain best practices to follow when it comes to URLs so that they can be best interpreted by search engines, and are built in the best way possible to increase their rankings. When your site is being run by a CMS, you have to make sure that it’s creating SEO-friendly URLs for you. (more…)

Randall Davis

April 1st, 2010

Application Development, Technology, Web Content Management

Meredith Casey and I of the NavigationArts Marketing team along with Pete Rose from the Business Development team attended the Web Content Mavens meeting at Il Mulino this past Tuesday night to discuss “Open Source CMS – Is it right for your Organization?”

We heard from Jeff Walpole of Phase II comparing and contrasting different Open Source CMS’s and on why he uses Drupal for so many of his projects, including WhiteHouse.gov.   We heard from Mike Vertal of RivetLogic on Alfresco and why it works so well for some of his clients (enterprises mostly) but that it is not for everyone.  And lastly we heard from Martin Ringlein of nclud on how the popularity of WordPress has positively influenced its SEO capabilities and simlified things such as application development.

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Caroline Mullen