July 21st, 2011
Before you post any pictures on Facebook or tweet some radical idea – even post a comment on Reddit or respond to a thread on StumbleUpon - think twice. “Social Media BackgroundChecks” might soon be as commonplace as credits checks. (more…)
Shivani Aneja
June 27th, 2011
Internet Strategy, Marketing, Social Networking
Our clients frequently ask us how they should educate their employees on using Social Media. To answer this, we really have to approach the question from two perspectives. One perspective is simply as part of a broader Internet use policy, to help employees stay safe and protect information assets. Another perspective is to encourage employees to support their business in their daily online activities, should they choose to do so. This is essentially giving employees as “social media enthusiasts” the tools and guidance they need to help them positively contribute to the overall online marketing efforts of their employer.
Ted McLaughlan
June 13th, 2011
Marketing, Social Networking, Technology, Web Content Management
Drill in hand, my dentist asked me what I was writing about today. “Error messages,” I said.
He groaned from behind his mask. “Those confusing messages with the numbers? The topic made him nervous. “I wish I could get all that stuff. My grandkids do.”
I told him what motivated me from a content and marketing perspective: Why do some websites shoot off numbers or carelessly worded error messages, even at the risk of inciting dread in the people who help pay their bills? Why, especially, when the users who encounter error messages on a site are the epitome of a captive audience? Instead of disregarding a visitor’s search error or a server meltdown, embrace the marketing opportunity.
Elizabeth Gibbens
March 23rd, 2011
Internet Strategy, Social Networking
In the past a website was brochure ware or advertising, it served merely to provide general visitor information. Now the-ever-evolving social media tools and technology provide a platform for museums to facilitate interactivity within the physical and web space. This has allowed people to experience museums in a different paradigm. (more…)
Shivani Aneja
March 14th, 2011
Internet Strategy, Social Networking
Groupon and Living Social and What’s the Deal are all the rage on the frontier of online advertising, representing the most successful of the quickly-growing pack of “social group coupon” merchants. They’re a very popular mashup of a number of well-known online marketing techniques, implemented in a way that clearly separates them from traditional banner ads, coupon clubs or classified advertising. They’re fun, they feel exclusive, and count on social buzz and absolutely real savings to succeed. No doubt these kinds of coupons are valuable to the users (50% off a nice dinner out? – pretty good deal); but are they beneficial to the merchants? The Jury still seems to be out with respect to reliable ROI for the businesses actually offering these “deals”.
Ted McLaughlan
February 28th, 2011
Is the new Human hyper-networked and overheated? Should we call that Human 4.0? Evolving over time from oral communication, written word, static (but evolving) web, and now to the simultaneous hyperconnected web presence that we live in has even altered how our brain works. There may be more human point releases in the past that I’m skimming over, but the amount of information exchanged and absorbed today is unprecedented. (more…)
Dustin Collis
February 1st, 2011
In the January/February issue of Foreign Affairs, Clay Shirky succinctly lays out a social purpose and political strategy for utilizing Social Media to gain organizational capacity where no hierarchical presence exists. While interesting, I’ll skip the political strategy and repeat some of the uses of social technology used over time. It’s far more interesting when applied against a backdrop of necessity of human virtue versus a need to find a great restaurant in Georgetown. (more…)
Dustin Collis
April 28th, 2010
Application Development, Social Networking, Web Content Management, Web Development
Last week two colleagues and I were fortunate enough to be able to attend the North America Sitecore Dreamcore 2010 Conference in Boston. The volume of information and quality of speakers was astounding, so it’s going to take a little while to digest and distill it into something that can be managed and talked about easily.
The Sitecore management team literally braved the elements and an angry planet (referring to volcanoes and such) to get to Boston, so kudos to the whole team are in order.
Out of the shoot considering the “live” nature of a lot of conferences these days I thought it would be interesting to share some links and tips that surfaced during the conference from around the Web. (more…)
Rob Cherny
January 22nd, 2010
Yes, I tweet. And along with other social media I use, most of the benefits I have gained have been on the social/personal side. I have some followers, but there are more people that I follow (that sounds wrong, doesn’t it?). I follow a mix of business and personal contacts. I learn from some but mostly am amused by the tweets I receive and read. And until recently, Twitter has been more of a toy that I felt obligated to play with in order to keep up with everyone else. I didn’t really get the power of twitter until two recent events – one involved a free meal, the other a tragic world event.
Patricia Reyna-Wright
January 8th, 2010
Information Architecture, Internet Strategy, Social Networking
I must admit I was amongst the skeptics who wondered about the usefulness of the 140 word microblog post. As one of my colleagues often says – “Why do I care to know if someone is headed to the bathroom?”
And then I read this recent article in the New York Times Why Twitter Will Endure that made me reconsider my thinking. (more…)
Shivani Aneja
November 19th, 2009
Through social media, we’re becoming more and more connected than ever before. We’re sharing opinions, posting links that we find important, and holding conversations in social spaces. Many of us consider our friends and social networks as a primary source for information, and especially trust their opinion over a stranger’s. For example, if I become a fan of a company and join their group or if I give a restaurant a rating, my friends are likely to take note
Nikki Pampalone
