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Usability, User Research, Video
User Research and Usability Testing Transcript Kelley McDonald
“We always tell clients you don’t have to go overboard with either user research or usability testing, but not to do any is a big mistake.”
“The thing about usability testing and the iterative approach to solution development is actually, ultimately, if you take the long view, is actually much more cost effective.”
“It’s very important to align a solution with tangible, real user needs, and the only way to do that is to spend some time documenting it. The early you catch usability problems, the more often you do it before the solution is actually built, the more likely you’re going to avoid mishaps.”
“To get what you’re thinking in front of users, not only validates what you’re doing, but it also focuses the team much earlier on creating a solution that’s tangible.”
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